Salesforce CRM users add QlikView analytics for speed and simplicity of information access

QlikView offers a powerful, fast and affordable option to gain increased visibility into CRM data

SAN FRANCISCO, Nov. 18, 2009 -- As Salesforce CRM users gather for Dreamforce 2009 this week, more attendees will be getting better business answers from their Salesforce CRM data using QlikView analysis. Even QlikTech, the world's fastest-growing Business Intelligence (BI) software company, this year implemented Salesforce CRM with embedded QlikView analytics for its more than 500 sales, marketing and customer service employees worldwide. The company will soon roll out a Salesforce/QlikView PRM solution for its global partner network.

"Salesforce CRM is great for improving sales effectiveness and collaboration across our CRM functions, but less so at analytics and integrating data from other systems," said Joe Francis, QlikTech's VP of Global Sales Operations. "QlikView adds value by making all the critical information in Salesforce CRM actionable. We're saving a couple of man years' worth of time and money using QlikView to integrate and analyze data from Salesforce CRM and our Navision [Microsoft Dynamics] system. The fact that we can view it all from within Salesforce CRM tabs makes it very intuitive and interactive."

QlikView provides point and click analysis to Salesforce CRM users for immediate visibility into sales pipelines, sales performance by any dimension (enterprise, region, channel, rep, product, etc.), customer profiling, customer and product profitability, sales trending, marketing campaign target selection, campaign performance tracking, predictive analytics, what-if scenarios and more. Salesforce CRM data can be combined for analysis with data from external systems such as other SaaS solutions, on-premise systems and third-party databases in place of manually intensive data gathering and downloading to spreadsheets.

"For us, QlikView has completely eliminated the obstacle of having to synthesize data from multiple sources, including Oracle, Siebel and Salesforce CRM," said Graham Carter, IT Director at secure network infrastructure company SonicWALL. "With QlikView, we're able to provide every function within the company the detailed or top-line views of data they need in a self-service model."

The momentum among Salesforce users is building from two directions: one is the QlikView for Salesforce listing on the AppExchange, the other is from companies that deployed QlikView for another business function - executive dashboards for business performance management or in finance, supply chain management, manufacturing, IT, etc. - only to discover the ease and value of linking Salesforce CRM with the rest of their enterprise. QlikTech partners delivering QlikView with Salesforce CRM include Axis Group, Centerstance, and CIBER-UK while customers include InteractiveMedia, SonicWALL, and J.H. Cohn LLP.

During Dreamforce 2009, attendees will be able to see demonstrations of how QlikView adds value to Salesforce CRM implementations at booth #1002. There will also be several presentations in breakout sessions on how to leverage QlikView for Salesforce to boost collaboration with partners and increase end user adoption.

About QlikTech

QlikTech is the world's fastest-growing Business Intelligence (BI) company. Its flagship QlikView product delivers instant business answers, enabling users to easily explore their data without limits. Unlike traditional BI, QlikView delivers immediate value with payback measured in days or weeks rather than months, years, or not at all. It is the only BI offering that can be deployed on premise, in the cloud, or on a laptop or mobile device -- from a single user to the largest global enterprise.

Through QlikView's disruptive, in-memory associative approach, business users have experienced unprecedented success and satisfaction, backed by its unique 30-day money-back guarantee. QlikTech has more than 12,000 customers in 95 countries and over 800 partners worldwide. For more information, please visit

QlikTech and QlikView are trademarks or registered trademarks of QlikTech International AB. Other company names, product names and company logos mentioned herein are the trademarks, or registered trademarks of their respective owners.

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