PivotLink gains momentum as more companies adopt sales analytics in the cloud

Enterprises Seize Sales Opportunities and Close Business Faster Using PivotLink’s Market-Leading Solution

San Francisco, Calif., Nov. 23 (18), 2009 -- PivotLink, the leading provider of business intelligence (BI) solutions delivered via Software as a Service (SaaS), today announced more customers have successfully rolled out PivotLink for via the AppExchange. Built using the platform, PivotLink’s on-demand Sales Analysis and Reporting solution is secure, easy to use and quick to deploy, delivering actionable insights for every sales opportunity without the upfront cost and complexity of traditional on-premise solutions.

The announcement was made at Dreamforce ’09,’s user and developer conference.

PivotLink’s solution allows sales and marketing professionals to analyze the valuable data in and achieve a dramatically higher return on investment from their sales force automation (SFA) initiatives. PivotLink provides a unique, integrated view of sales performance data and customer metrics that are commonly scattered across Excel spreadsheets, on-premise systems and SaaS applications such as sales, marketing automation, finance, order management and manufacturing (ERP).

PivotLink for Salesforce provides the most affordable, secure and intuitive reporting and dashboarding environment to:

Slice and dice trend information from

Analyze pipeline opportunities and snapshot pipeline value

Create trend charts and dashboards for all sales metrics

Boost the accuracy of sales forecasts

Assess variance between bookings and quota

Pinpoint the most profitable customer segments and products

Identify cross-sell and up-sell opportunities

Determine why deals aren’t closing faster

Integrate data from ERP, CRM, supply chain and marketing systems for a 360 degree view of the variables that could affect revenue performance

Easily extend and leverage sales and demand metrics with senior management

“As SFA deployments mature, customers need an end-to-end business analytics solution to align sales efforts with business goals,” said Dyke Hensen, chief marketing officer, PivotLink. “PivotLink is the only on-demand business analytics platform that goes beyond sales analytics, offering secure collaborative reports and dashboards that provide instant visibility across sales, finance, marketing, operations, services and HR.”

Customers Rave About PivotLink

See what customers are saying about PivotLink for Salesforce:

“We needed a solution to supplement reporting and were looking for a partner with which we could work to improve our executive reporting,” said Charles Sides, manager, CRM applications for Internap.

“PivotLink allows us to pull data from multiple sources, giving us deeper clarity into our business and it is easy to use. PivotLink is also SAS 70 Type II certified. Our IT group is enthusiastic about eliminating the report backlog and putting analytic capabilities into the hands of business users across the organization. Furthermore, PivotLink has provided outstanding customer service to make sure that we are getting the highest return on our investment. I would highly recommend this product to any sales organization that wants to gain more control of their sales reporting processes and extend the benefits of fact based decision making to a much broader audience.”

A director of sales operations adds, “PivotLink’s analytic applications help us better understand marketing activities, lead flows, pipeline velocity and sales region/team performance.” He noted, “PivotLink helps us ask and answer better questions about our business. It is easy-to-use, deploys quickly (without burdening IT) and their team is fantastic – sales and support are very responsive, efficient and very effective. I highly recommend PivotLink for sales and marketing analytics.”

Read the PivotLink reviews on the AppExchange or visit

3 Tips for Sales Analytics Success

To celebrate another milestone year at Dreamforce, PivotLink compiled best practices that are helping users extend the value of their SFA environment: Grab a page from a Fortune 500 CIO’s playbook: Make analytics part of your deployment up front. Define requirements and create a usage analytics dashboard to guide data population and enhance reporting.

Develop a holistic approach: Create an integrated view of data that affects sales to identify process issues and create synergies across departments. Measure everything: Develop sales key performance indicators (KPIs) and metrics before tackling data migration. This allows key sponsors to communicate what is important, creates a focus on actionable information and can accelerate your implementation.

Put these tips into action with a free trial of PivotLink at For more success strategies, read the blog post from PivotLink’s director of product marketing Ajay Dawar at

PivotLink is the leader in on-demand business intelligence, serving more than 15,000 users at companies such as: REI; Novell; Party City; Phoenix Technologies; DHL; CamelBak Products; Car Toys; Guardian Home Care Holdings, Inc; Rossignol; Shaklee; Taleo and Zones. Delivered as a Software as a Service (SaaS) model, PivotLink’s award-winning solutions put affordable, secure and easy-to-use analytic tools into the hands of line of business users, freeing IT to focus on strategic business initiatives. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners and StarVest Partners. Visit

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