SAS® Business Analytics boosts midsized businesses

Not limited to largest enterprises, SAS® Business Analytics grows in smaller companies

CARY, NC, Dec. 08, 2009 -- More than 80 percent of new SAS 2009 commercial accounts are small and midsized enterprises, demonstrating that businesses of all sizes recognize the value of technology from the leader in business analytics. In the US alone, more than 300 new customers in 2009 are midsized businesses.

Already representing more than 20 percent of SAS customers, small and midsize businesses (SMBs) are turning to SAS Business Analytics to become more competitive. And with years of experience serving the needs of SMBs, SAS and its partners fully understand their unique needs.

Most new 2008 customers also were SMBs – companies with annual sales under $500 million – deploying powerful business analytics commonly associated with large corporations. SAS software has long permeated large enterprises; of the top 100 companies on the 2009 FORTUNE Global 500® list, 92 are current SAS customers.

Lyndsay Wise, Industry Analyst and Principal at Wise Analytics, said SMBs face similar challenges to large enterprises, but have special needs – often unmet. Specifically, SMBs require rapid deployment, lower overall cost and the ability to interact with data in a fast-paced and dynamic business environment.

“Many SMBs can’t respond to challenges the way larger organizations do without added visibility into their data and the ability to properly plan for market changes. Business intelligence provides the tools they need to plan and react effectively within a global economy,” said Wise.

Midsized enterprises choosing SAS Business Analytics in 2009 range from ad agencies to zoos, and retailers to restaurants. They include Golfsmith International, Northern Virginia Electric Cooperative, AspenBio Pharma, Falken Tire, BKV advertising, St. Francis Hospital, Big Fish Games, Constant Contact, Morton’s Restaurants and the Hebrew Rehabilitation Center.

Among new 2009 SMB customers deploying SAS Business Analytics are:

Omaha’s Henry Doorly Zoo, a leader in research and conservation, uses SAS Analytics for exotic-animal nutrition studies, such as how a certain diet affects large cat species - including lions, tigers and snow leopards - differently., the world's largest online fitness community and one of the largest online US supplement retailers, uses SAS to capitalize on more than 100 million monthly page views by building a "personalization engine." The application will mine combined traffic and user-entered data (such as fitness goals, weight, body fat, diet, workouts, etc.) to produce free workout, diet and nutrition plans customized to age, gender, body type and fitness goal.

Northern Virginia Electric Cooperative (NOVEC), a distribution electric cooperative in Manassas, VA, that serves 143,000 customers, uses SAS along with its own historical data and external economic and weather forecasts to project its customer base and electricity demand. As a result, NOVEC can make informed decisions on capital projects and power purchases, and help provide the best value to member-owners.

"Despite their relatively small size, SMBs still have significantly large and sophisticated business challenges. Many of these problems cannot be addressed with analytic solutions with limited feature sets,” said D.J. Penix, President and CEO of Pinnacle Solutions Inc., a SAS channel partner. “SAS Business Analytics provides companies with a flexible and powerful toolset that allows them to level the playing field, or in some cases even tilt the advantage in their favor."

The SAS Business Analytics Framework is a powerful blend of data integration, analytics, reporting and an ever-expanding portfolio of industry and line-of-business solutions. The features offered in SAS products aimed at midsize businesses are the same as those provided to large corporations.

Organizations can quickly address immediate business issues, extending their use of SAS Business Analytics over time to achieve continuous performance improvements. Once a company has decided to improve its competitiveness, SAS Business Analytics provides a fast path to achieving value.

Some SMBs already reaping the many benefits of SAS Business Analytics include: One Communications, StubHub, The Wine House, the Christian Broadcasting Network, International Planning and Research, Oxford Global Resources, Forest2Market and BGF Industries.


SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW® .

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