Aditya Birla Financial Services Group selects Teradata

To serve as cornerstone of the Group's business intelligence and customer relationship management initiative for marketing, sales and service

MUMBAI, India, Dec. 21, 2009 -- Aditya Birla Financial Services Group (ABFSG), one of the top financial services companies in India and a member of the prominent Aditya Birla Group, has selected the Teradata Data Warehouse Appliance from Teradata Corporation (NYSE: TDC) to fuel its business intelligence (BI) and customer relationship management (CRM) initiative. Teradata is the world's largest company solely focused on data warehousing and enterprise analytics.

The BI and CRM initiative will provide valuable insights for all sales, marketing and customer service-related business units within the Financial Services Group Birla Sun Life Insurance Company, Birla Sun Life Asset Management Company and Birla Sun Life Distribution Company.

ABFSG selected Teradata for the Teradata Data Warehouse Appliance with its ability to start small and grow according to its future requirements. The goal for this new initiative is to gain a better understanding of customers across the financial services businesses in order to provide better, relevant and timely service to its customer base.

"We were looking for a technology vendor with proven expertise, an understanding of our business and one that can meet our growing demands. Teradata has proven to be the best fit," said Mr. G. V. Gopalakrishnan, chief operations officer, Financial Services, Aditya Birla Group.

According to Ashok Ekbote, country manager of Teradata India, "Aditya Birla Financial Services is our first major customer in India to select the Teradata Data Warehouse Appliance. We are very excited to provide our expertise to this financial services leader. Teradata is committed to the India market and we offer a wide range of products and services designed to meet varied business requirements."

By selecting Teradata, ABFSG is expected to gain efficiencies in productivity and deployment. ABFSG customers, in return, will receive improved, relevant and timely services from the company.

About Aditya Birla Financial Services Group (ABFSG)

Aditya Birla Financial Services Group is a broad based and integrated provider in financial services with a strong presence in life insurance, retail brokerage, wealth management, non-banking financial companies (NBFC), insurance brokerage and advisory services and private equity. ABFSG is rapidly growing in line with its vision to be a leader and role model in the Indian financial services sector.

The seven companies representing Aditya Birla Financial Services Group are Birla Sun Life Insurance Company, Birla Sun Life Asset Management Company, Aditya Birla Money (erstwhile Apollo Sindhoori Capital Investments), Birla Sun Life Distribution Company, Birla Global Finance Company, Birla Insurance Advisory & Broking Services and Aditya Birla Capital Advisors.

The consolidated revenues from these businesses crossed US$ 1 billion mark in 2008-09. Today ABFSG collectively enjoys the trust of over four million customers, manages assets of over US$ 16 billion and prides itself for having a talent pool of over 15,000 committed employees. ABFSG has its wings spread across more than 500 cities in India through, over 1500 branches and over 2 Lakhs channel partners.

ABFSG is a part of Aditya Birla Nuvo Limited (ABNL), a US$ 3 billion conglomerate having leadership position across its manufacturing as well as services sector businesses. ABNL is a part of the Aditya Birla Group, a US$ 29 billion Indian business house operating in 25 countries across the globe.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence through data warehousing, data warehouse appliances, consulting services and enterprise analytics. Teradata is in more than 60 countries and on the Web at

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

SOURCE Teradata Corporation

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