New EMC Documentum Media WorkSpace provides advanced capabilities for brand management

Reduces Marketing Costs and Protects the Brand

HOPKINTON, Mass., July 7, 2010 -- EMC Corporation (NYSE: EMC), the world leader in information infrastructure solutions, today announced the latest version of the EMC® Documentum® Media WorkSpace, a digital asset management product that provides a highly dynamic, rich Internet application experience for marketing professionals. As the primary user interface for the EMC Documentum Brand Management Solution, Media WorkSpace provides an interactive experience for accessing marketing repositories to enable greater control and visibility over digital media.

Media WorkSpace is a configurable, Web-based interface that is built using Adobe Flex. It provides a rich set of capabilities for managing digital media from any Windows or Macintosh browser without the need for desktop installation. Media WorkSpace delivers the following new capabilities:

Advanced image, video, audio and presentation management features including different views and players, annotations, storyboards, sub-clips, renditions and version management.

Collaborative social media features including relevancy and importance of an asset, how they are used or related to other assets, capturing comments and blogs

A personal dashboard to enable easy access to recently viewed and added assets, most popular assets and the inbox.

"The new EMC Documentum Media WorkSpace makes it easy for our business users to interact, search, review and manage thousands of rich media assets," said Lisa McIntyre, Digital Asset Management Librarian at GSD&M Idea City. "Having an easy-to-use application that is graphically pleasing to all types of users is a huge benefit when it comes to adoption and productivity. When users like how items are presented and the key capabilities are at their finger tips, we have found that they are more willing to utilize technologies that promote productivity, better asset utilization and brand controls. The adoption of Media WorkSpace will lead to better collaboration and more efficient ways of working, thus saving us time and money in the long run."

"The need to manage digital assets and brand experiences continues to be an important requirement for marketing organizations," said Brian Babineau, Senior Consulting Analyst, Enterprise Strategy Group. "To help realize their goals for revenue attainment and reduction of marketing costs, it's critical that their digital asset management solution is easy to use and helps them collaborate, reuse and protect their marketing assets. The new Media WorkSpace is a great example of how interactive interfaces are driving the adoption of powerful digital asset management solutions." The EMC Documentum Brand Management Solution helps companies improve time-to-market for new products, enables brand consistency and maximizes the value of digital asset investments. As part of EMC's portfolio of marketing solutions, it enables chief marketing officers to better enhance marketing efficiencies and deliver greater brand impact.

"Marketing organizations are under pressure to show greater return on investment while tasked with delivering interactive customer experiences," said Whitney Tidmarsh, Chief Marketing Officer, Information Intelligence Group, a division of EMC. "The new EMC Documentum Media WorkSpace is truly a breakthrough interface designed to meet today's needs for media-rich and highly interactive marketing. Like our customers, EMC's implementation of Media WorkSpace is helping us achieve marketing productivity through access, management and sharing of digital media as well as streamline marketing operations especially around collateral production."

"The new Documentum Media WorkSpace provides highly interactive capabilities that our customers look for when managing digital assets," said Yogesh Gupta, President and CEO of FatWire. "Through our partnership with EMC, we are able to offer their leading digital asset management solution integrated with the FatWire Web Experience Management suite to enable our customers to drive interactive marketing success."

About EMC

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at

EMC and Documentum are registered trademarks of EMC Corporation and its subsidiaries. All other trademarks are property of their respective owners.

* Formerly Content Management and Archiving Division

SOURCE EMC Corporation

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