SAP ranked the leader in the business intelligence tools market

Outpaces Market Growth in Financial Performance and Strategy Management Applications WALLDORF, Germany, July 28, 2010 -- SAP AG (NYSE: SAP) today announced that IDC has reported SAP as the market leader in the business intelligence (BI) tools market based on software license and maintenance revenue. IDC also reported that SAP has grown faster than the market for financial performance and strategy management (FPSM) applications for the fourth consecutive year.

Two IDC analyses – "Worldwide Business Intelligence Tools 2009 Vendor Shares(1)" and "Worldwide Financial Performance and Strategy Management Applications 2007-2009 Vendor Shares(2)" – found that SAP leads the BI market with revenues of $1,557.1 million and a 19.5 percent market share while revenue for FPSM exceeded $535 million to deliver a market share of 23.7 percent. The BI and FPSM solutions are part of the overall business analytics market, which also includes customer relationship management (CRM), supply chain, workforce and service operations analytics.

"Despite decreased IT spending in general, we continue to see opportunity and growth for vendors in both the BI and the FPSM markets," said Dan Vesset, vice president, Business Analytics Solutions, IDC. "SAP is well positioned to address the BI and financial performance management requirements, as well as broader business analytics needs of organizations of all sizes."

BI solutions from the SAP® BusinessObjects™ portfolio continue to lead the 2009 market, capturing almost 20 percent of market share. IDC reports that the BI market continued to grow in 2009, despite negative growth for the overall IT market. In the past year SAP launched SAP® BusinessObjects™ Explorer software, which allows people to navigate through any type of data from SAP or non-SAP sources quickly and intuitively. The company also released the SAP® BusinessObjects™ BI OnDemand solution, which gives casual BI users a complete BI toolset that is easy to use and has a pricing model that scales based on business need.

SAP's continued growth in the FPSM applications market is due in part to its broad portfolio of enterprise performance management (EPM) solutions, including strategy management, profitability and cost management, planning and consolidation, and risk management. In addition, the reports says, "With SAP's sustainability management and expanded portfolio of enterprise performance management offerings seeing improved integration with business intelligence tools, the company is well positioned to grow revenue in 2010 and beyond." SAP continues to push the boundaries of EPM with new solutions introduced over the past year, such as the SAP® BusinessObjects™ Spend Performance Management and capital-expenditure starter kit for the SAP® BusinessObjects™ Planning and Consolidation applications.

"Today's competitive business environment demands real-time visibility into performance, and SAP delivers that by providing our customers with the most comprehensive set of integrated BI and EPM solutions," said Sanjay Poonen, executive vice president and general manager, Business User and Line-of-Business Sales, SAP. "We continue to lead the combined BI and FPSM market because SAP enables customers to give their employees – from the boardroom to the shop floor – instant insight across all lines of the business so they can contribute to their bottom line. Customers continue to turn to SAP solutions over competitors because we provide a unique vision and approach to analytics, and we deliver those solutions on a modern platform that works with their existing IT environments. This makes it easy for all business users to get up running quickly, so they can focus on running their business more effectively."

(1) IDC, Worldwide Business Intelligence Tools 2009 Vendor Shares, Doc #223725, Jun 2010

(2) IDC, Worldwide Financial Performance and Strategy Management Applications 2007–2009 Vendor Shares, Doc #223923, Jun 2010 About SAP

SAP is the world's leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 102,500 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol "SAP." For more information, visit

(*) SAP defines business software as comprising enterprise resource planning, business intelligence, and related applications. Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2010 SAP AG. All rights reserved. SAP, R/3, mySAP,, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

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