MicroStrategy receives highest overall ranking in The BI Survey 9, industry's largest independent survey

Received Top Rating in 16 Key Performance Areas in Peer Group Analysis of Largest BI Product Suites

MCLEAN, Va., Sept 30, 2010 -- MicroStrategy(R) Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that in a comprehensive survey of companies using business intelligence software products, MicroStrategy achieved the highest overall ranking. The BI Survey 9, conducted by Business Application Research Center (BARC), is the world's largest independent survey of business intelligence users, with more than 3,000 respondents.

MicroStrategy Achieves Highest Overall Ranking of 23 Products Analyzed

The BI Survey 9 analyzed key performance indicators (KPIs) for business intelligence success, and MicroStrategy received the highest overall score of all 23 products in the study. The 23 products analyzed were MicroStrategy, QlikTech, Microsoft SSAS, SAP BW / BEx Suite, Cubeware, Board, SAP BusinessObjects WebIntelligence, Bissantz, IBM Cognos Reporting, Information Builders, arcplan, TARGIT, Jedox PALO, Microsoft SSRS, MIK, Oracle BIEE, SAS, IBM Cognos Analysis, Pentaho, Infor PM, Oracle Hyperion, SAP BusinessObjects Desk Intelligence, and IBM Cognos TM1.

MicroStrategy Rated #1 in 16 Key Performance Areas in Peer Group Analysis of Largest BI Product Suites

In addition to comparing all 23 products, The BI Survey 9 separately analyzed the product suites of the seven largest BI vendors: MicroStrategy, SAP BusinessObjects, SAP BW / BEx, Oracle BIEE, IBM Cognos, SAS, and Microsoft. Within this group, MicroStrategy received the highest ratings in 16 of the 32 KPIs analyzed, which is more than any other product suite.

Some of the areas where MicroStrategy was rated #1 include:

Business benefits - The BI Survey 9 cited the Business Benefits Index as one of the most important KPIs, with its focus on the bottom-line benefits of BI projects rather than individual technical aspects.

Product support quality - MicroStrategy's customer support was 44% better than the weighted average of the seven product suites analyzed.

Deployed seats per administrator head - MicroStrategy customers deployed 1.23 times the number of users (61 users) per administrator than the weighted average (50 users) of the seven product suites, indicating the lowest total cost of ownership.

Intention to buy more licenses - MicroStrategy customers are over 65% more inclined to expand their use of MicroStrategy than the weighted average of all product suites.

Data volumes - For nine consecutive years, MicroStrategy has been the top performer for analyzing the largest data volumes.

Query performance (adjusted for data volumes) - Fast query performance emerged as the criterion most closely linked to project success.

MicroStrategy's performance was 3.5 times better than the weighted average of all product suites.

Loyalty - For six consecutive years, MicroStrategy has been among the leading vendors for customer loyalty.

Range of applications deployed - MicroStrategy customers reported the greatest range of applications deployed at five per site.

Scalability - MicroStrategy customers expressed high interest in both data and user scalability. In The BI Survey 9, scalability included proportion of employees using product, range of applications deployed, number of departments served, and data volumes.

"MicroStrategy achieved the highest KPI scores overall across 23 products surveyed in The BI Survey 9," said Barney Finucane, author of The BI Survey 9. "MicroStrategy came out on top on the Overall KPI, which is aggregated across all 32 KPIs, with a score nearly 50% higher than the weighted average of all products. In my view, this is indicative of MicroStrategy's focus on widening and improving its BI platform and the fact that MicroStrategy has resisted the temptation to build a technology portfolio through acquisitions."

Mr. Finucane added, "Vendors with less focus on their core BI offering who have branched out to ancillary BI areas such as ETL, data quality, and financial applications, are increasingly finding that their customer base is deterred from broader deployments because of the complexity of the resulting portfolio."

"It is a remarkable achievement to outperform all of the other BI products across a broad spectrum of key performance indicators," said Sanju Bansal, MicroStrategy's COO. "The results of The BI Survey 9 reflect MicroStrategy's ongoing commitment to providing the highest quality products and services to help our customers achieve successful BI deployments in their organizations."

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About BARC

Business Application Research Center (BARC) is a leading independent software industry analyst delivering product evaluations, conferences, market research and consulting to customers worldwide.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy offers free reporting software that can be downloaded from its Website, More information about MicroStrategy (Nasdaq: MSTR) is available at

MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

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