MicroStrategy selected by Groupon for detailed insights into consumer purchasing trends

MicroStrategy Chosen for its Tight Integration with Groupon's Leading Edge Technology Infrastructure

VIENNA, Va., March 30, 2011 -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Groupon has selected MicroStrategy for enhanced insights into customer behavior and purchasing data. Groupon ( is the original daily deal site offering unbeatable discounts to 70 million subscribers in more than 500 markets across the world.

One of the world's fastest growing companies, Groupon has sold more than 28 million Groupons to date. MicroStrategy will provide an integrated reporting platform for Groupon to analyze business performance and customer purchasing data. Groupon employees will rely on MicroStrategy's intuitive reports and information dashboards for greater transparency into its business. MicroStrategy dashboards enable large volumes of data to be displayed in a highly visual and interactive manner to augment data comprehension and enhance decision making.

Groupon will use MicroStrategy to analyze its daily deals and gain a deeper understanding of consumer behavior by examining the types of goods and services purchased, discounts offered, location, and purchaser demographics. The MicroStrategy-based reports and dashboards will give Groupon visibility into trends that can help to optimize and maximize the deals for improved performance. In addition, Groupon will use MicroStrategy to analyze and evaluate the effectiveness of its advertising expenditures. Groupon relies on a leading edge data infrastructure, including Hadoop and a cloud-based BI architecture to deliver data at a rapid pace while still managing large amounts of data. MicroStrategy's ability to leverage these technologies enables Groupon to quickly and reliably deliver data insights across the company.

"As an e-commerce business, data is our lifeblood and the ability to analyze vast amounts is critical to making smart decisions that impact our business, our subscribers, and our merchants," said Mark Johnson, Chief Data Officer at Groupon. "MicroStrategy was the natural choice because it is so well aligned with the other technologies that we rely on, including Hadoop, Cloudera, and Vertica. In addition, MicroStrategy has a strong reputation as the reporting platform of choice among many of the largest tech companies in the Silicon Valley."

"MicroStrategy has long been known as a leader in large-scale data access, and our customers have some of the largest and most sophisticated BI deployments in the industry," said Sanju Bansal, MicroStrategy Chief Operating Officer. "Our platform delivers fast query performance for the most data-intensive BI applications and integrates seamlessly with emerging data management technologies."

About Groupon

Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 500 markets around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers, delivering more than 900 daily deals globally. For more information, visit

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy offers free reporting software that can be downloaded from its Website, More information about MicroStrategy (Nasdaq: MSTR) is available at

MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

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