Jetsetter selects MicroStrategy for Enterprise BI
TYSONS CORNER, Va., Oct. 19, 2011 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Jetsetter, a Web site selling upscale travel packages to members at discounts of up to 60% off, has selected the MicroStrategy BI platform as its enterprise BI and analytics standard.
Currently, Jetsetter employees rely on MicroStrategy to analyze marketing campaign effectiveness and gain a deeper understanding of the deals purchased and discounts offered, as well as location and purchaser demographics. With user-friendly reports and visually compelling dashboards, MicroStrategy enables Jetsetter employees to track customer purchasing trends and identify those offers that drive business growth. MicroStrategy was selected for its ease of use, advanced visualizations, and the BI platform's ability to provide an enterprise-grade foundation for mobile applications.
"We are extremely excited about our relationship with MicroStrategy and the use of BI to uncover critical insights about our business," said Colin Kroll, Chief Technology Officer at Jetsetter. "MicroStrategy provides a valuable BI tool for our staff, and is a cost efficient way to drive the business forward with dashboards that are easy to use and visually engaging."
"We welcome Jetsetter as a valued new customer, and we are pleased that they selected MicroStrategy to support their expanding BI requirements," said Sanju Bansal, MicroStrategy Chief Operating Officer. "MicroStrategy's user-friendly dashboards empower business users to interact with data in compelling ways, providing actionable insights to analyze business performance, improve marketing campaigns, and make more informed decisions."
Jetsetter is a community of travelers that provides members with insider access, expert knowledge and exclusive deals on the world's greatest vacations. Our globe-trotting correspondents and curators hand-select and verify all the partners featured on Jetsetter. Our "Flash Sales" offer rates not found anywhere else, for a limited time only. Gilt Groupe, an online retailer offering invitation-only access to sales of designer fashion brands, operates Jetsetter.com.
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy software enables leading organizations worldwide to analyze the vast amounts of data stored across their enterprises to make better business decisions. The MicroStrategy platform delivers actionable information to business users via the web and mobile devices, including the iPad, iPhone, and BlackBerry. Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy offers free reporting software that can be downloaded from its Website, http://www.microstrategy.com/freereportingsoftware. To learn more about MicroStrategy (Nasdaq: MSTR), visit www.microstrategy.com and follow us on Facebook (http://www.facebook.com/microstrategy) and Twitter (http://www.twitter.com/microstrategy).
MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
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