Herbalife deploys "Herbalife Mobile Analytics" iPad app built on MicroStrategy Mobile

Executives at Leading Nutrition Company Use iPad App to Evaluate Sales and Marketing Performance

TYSONS CORNER, Va., Nov. 8, 2011 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Herbalife, a global nutrition company, has built and deployed a new Sales and Marketing Analysis App for the iPad using the MicroStrategy Mobile platform.

The iPad app, known as Herbalife Mobile Analytics, enables Herbalife to analyze related sales trends and track performance based on various criteria, such as by product or location, to capitalize on new opportunities. The app helps evaluate sales performance across multiple channels (i.e. Phone, Internet, Walk-in, etc.) and gauge the success of various marketing campaigns. Executives and sales managers can track global sales order trends for over one million orders, and compare sales performance relative to targets by region, country, or warehouse. Additionally, the app enables them to access data directly on a daily or monthly basis, anywhere, anytime.

"We're delighted with Herbalife's successful use of their new iPad app, and proud of our leadership in mobile business intelligence," said Sanju Bansal, MicroStrategy Chief Operating Officer. "We see a growing trend of customers embracing mobile BI, and are impressed by the speed with which companies are able to mobilize their enterprise data and applications with the MicroStrategy Mobile platform, as well as the immediate business value that comes with extending mobile apps to business users."

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy is a leading provider of enterprise software platforms for business intelligence (BI), mobile intelligence, and social intelligence applications. MicroStrategy's BI platform enables leading organizations worldwide to analyze the vast amounts of data stored across their enterprises to make better business decisions. Companies choose MicroStrategy BI for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy's mobile intelligence platform helps companies and organizations build, deploy, and maintain mobile apps across a range of solutions by embedding intelligence, transactions, and multimedia into apps. MicroStrategy's social intelligence platform includes a number of applications that help enterprises harness the power of social networks for marketing and e-commerce, as well as a suite of free "friendly" consumer apps that use MicroStrategy's enterprise technologies.

The MicroStrategy Cloud offering combines MicroStrategy and third-party software, hardware, and services to enable rapid, cost-effective development of hosted BI, mobile, and social applications. To learn more about MicroStrategy (Nasdaq: MSTR), visit and follow us on Facebook ( and Twitter (

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Cloud, MicroStrategy Mobile, Cloud Personal, MicroStrategy Transaction Services, Wisdom, MicroStrategy Wisdom and Emma are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

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