Hosted predictive analytics solution LityxIQ 2.0 now available

OWSON, Maryland, Jan. 17, 2012 /PRNewswire/ -- Today Lityx announces the release of LityxIQ 2.0, its hosted predictive analytics solution for marketing professionals. The cloud-based analytics platform is specifically designed to provide data analysis, predictive modeling and marketing optimization for business users.

Unique to LityxIQ 2.0 is the ability to deploy sophisticated predictive models using everyday business and marketing language and logic. Models are built quickly with point-and-click automation without the need for complex programming or endless manual iterations. Once built, LityxIQ will automatically refresh and score models based upon a set schedule or as the user's data changes. The capacity for cradle-to-grave model management ensures that all work created on the hosted platform is available on demand and model history is not lost.

"Our goal in building LityxIQ was to deliver world-class predictive modeling and marketing optimization functionality on a self-serve basis directly to the business user," explains Paul Maiste, president and chief executive officer. "Marketers can now develop targeting strategies, predict high value customers, and optimize budgets more efficiently to realize greater returns."

To help ensure users get off to the right start, LityxIQ's Data Manager was enhanced in the 2.0 release. The Data Manager guides the user through the process of importing data, creating metadata, and data manipulation in order to prepare it for graphical analysis, dashboards, or predictive modeling. User data is hosted in a highly secure SAS-70 certified environment while LityxIQ's browser-based solutions provide full data encryption into and out of the platform.

About Lityx, LLC

Lityx is a world-class analytic solutions and services firm with a diverse set of clients across many industries. The firm focuses on design and implementation of analytic and strategic solutions for marketing, including advanced techniques such as predictive modeling and marketing optimization. LityxIQ is a cloud-based predictive analytics and marketing optimization platform built for marketing professionals. The hosted platform provides a suite of integrated analytics solutions for data management, reporting and dashboarding, automated predictive modeling and scoring, and budget and media optimization. LityxIQ also provides integrated data solutions to enhance your existing customer data or to identify new prospects for targeting. For more information and to sign up for a 10-day free trial please visit

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