SocialMatica identifies most relevant topics by candidate in GOP primary race

Technology shows discrepancy in traditional media focus and topics most important to social media users.

SAN FRANCISCO, Jan. 30, 2012 /PRNewswire/ -- SocialMatica, the innovative leader of social media analytics, today released compelling social media analysis of the most important political topics in the GOP primary race. Through its semantic data intelligence engine, SocialMatica identified the key subjects of influence segmented by each individual candidate. A dashboard showing up-to-the minute data on the race can be viewed on SocialMatica's website (

"What is most interesting here is the discrepancy between what traditional media outlets are touting as campaign hot topics and the actual topics of conversations taking place online. Despite the media hype and political buzz surrounding immigration, candidate income and even religion, online users are most concerned about topics closer to home such as taxes and the economy," said Gary Hermansen, CEO of SocialMatica.

"I would argue that our newspapers and TV network have continued to focus on topics less pertinent to the American public such as Newt Gingrich's previous work with mortgage giant Freddie Mac and the details of Mitt Romney's personal income tax filings. These outlets would benefit from focusing on topics considered compelling by people actively engaging in social media such as taxes, the economy, military and education," continued Hermansen.

SocialMatica's analysis and rankings of the GOP candidates, gathered from of vast amounts of available online data, including Facebook, blogs, twitter feeds, LinkedIn, online news sites, discussion groups, forums, and web traffic, agrees with most polls placing Romney as the leader in the primary race. However, SocialMatica's analysis continues to show that Ron Paul both creates and maintains the most topic-based web traffic and conversational visibility.


Founded in 2010, SocialMatica is a fast-growing analytics company providing fact-based analysis on social rating and footprint. Through its Social Business Platform based on a contextual and semantic analytics engine, SocialMatica combines the depth of rich data analysis with social marketing expertise to drive campaign recommendations to meet social marketing objectives.

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