ORANGE, Calif., Oct. 25, 2004 -- Master Financial, Inc. announces the addition of 30Second Desk Mobile to its existing 30Second Desk web-based loan origination system. This addition allows Master Financial customers and employees access to loan information through wireless devices such as PDAs and cellular phones.

30Second Desk Mobile currently features the "SmartPricer," which provides a feature/risk adjusted price quote and lock confirmation instantly, allowing the borrower to make an informed and timely decision. Also featured is "My Pipeline," which provides loan count totals and amounts in various stages of the loan cycle. Finally, "My Loan Status" provides real-time detail of outstanding conditions, loan status, and communication with those working on a loan.

In an effort to combine speed and accuracy with convenience, 30Second Desk Mobile is available through any PDA or Cell phone with HTML 3.2 compliant wireless web browser capability. Whether sitting before their borrowers at a coffee shop or an open house, brokers can price and quote without the burden of bulky equipment or scrambling to find internet access.

"At Master Financial, we want to make use of all available tools to give our customers the best service possible and make business with Master Financial easy and convenient. As wireless data access moves from an emerging to a mainstream technology, we want to be a leader in providing mobile access to our customers," stated Mike Berkley, Vice President and Director of Sales for Master Financial Inc. "The new workforce no longer needs to be confined to an office space. With 30Second Desk Mobile, we can extend Master Financial's products and services beyond the office and onto the streets, the homes, anywhere that our customers are conducting business. You should have access to information regardless of your physical location, so that when the need is there, the information will be there as well."

Master Financial, Inc. is a national mortgage banking corporation based in Orange, California that purchases and services alternative lending products that meet the needs of today's borrower. This includes Alt A and Subprime First trust deeds and High LTV, No Equity Second trust deeds and combo loans.

SOURCE Master Financial, Inc.