MicroStrategy selected by Heartland Payment Systems® as its enterprise business intelligence standard

Fifth-largest Payments Processor in the U.S. Expands MicroStrategy Footprint

TYSONS CORNER, Va., March 26, 2012 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Heartland Payment Systems, one of the nation's largest payments processors, has chosen MicroStrategy as its enterprise BI standard, replacing its SAP BusinessObjects installation.

Heartland Payment Systems will expand its use of MicroStrategy to enhance the reporting and analytics it provides to its merchants, giving them greater insights into their businesses. Heartland's customers in the Petroleum and Convenience Store industry, as well as internal customers across the Heartland organization, will be new users of the BI platform. With MicroStrategy, Heartland's customers will have better access to data, helping them to spot trends and anticipate changes in their business.

"Heartland has made a strategic decision to expand its relationship with MicroStrategy," said Kent Raymer, Director of Business Intelligence at Heartland Payment Systems. "As a result of the new agreement, our customers will have a single reporting platform with more features and functionality, allowing them to better manage their businesses. We're now positioned to be even more competitive in the marketplace with what we believe is a superior BI solution."

"We are pleased that Heartland Payment Systems has selected MicroStrategy to support their expanding BI requirements," said Sanju Bansal, MicroStrategy Chief Operating Officer. "MicroStrategy is proud to provide leading companies with user-friendly dashboards, powerful analytics, and innovative mobile apps that empower business users to interact with data in compelling ways."

About Heartland Payment Systems

Heartland Payment Systems, Inc. (NYSE: HPY), the fifth largest payments processor in the United States, delivers credit/debit/prepaid card processing, gift marketing and loyalty programs, payroll, check management and related business solutions to more than 250,000 business locations nationwide. A FORTUNE 1000 company, Heartland is the founding supporter of The Merchant Bill of Rights, a public advocacy initiative that educates merchants about fair credit and debit card processing practices. The company is also a leader in the development of end-to-end encryption technology designed to protect cardholder data, rendering it useless to cybercriminals. For more detailed information, visit or follow the company on Twitter @HeartlandHPY and Facebook at

About MicroStrategy

Founded in 1989, MicroStrategy is a leading provider of enterprise software platforms for business intelligence (BI), mobile intelligence, and social intelligence applications. MicroStrategy's BI platform enables leading organizations worldwide to analyze the vast amounts of data stored across their enterprises to make better business decisions. Companies choose MicroStrategy BI for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy's mobile intelligence platform helps companies and organizations build, deploy, and maintain mobile apps across a range of solutions by embedding intelligence, transactions, and multimedia into apps. MicroStrategy's social intelligence platform includes a number of applications that help enterprises harness the power of social networks for marketing and e-commerce, as well as a suite of free consumer friendly apps that use MicroStrategy's enterprise technologies. The MicroStrategy Cloud offering combines MicroStrategy and third-party software, hardware, and services to enable rapid, cost-effective development of hosted BI, mobile, and social applications. To learn more about MicroStrategy (Nasdaq: MSTR), visit and follow us on Facebook ( and Twitter (

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Cloud, MicroStrategy Mobile, Cloud Personal, MicroStrategy Transaction Services, Wisdom, MicroStrategy Wisdom and Emma are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

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