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Netezza and Epsilon transform data into business intelligence for top five financial services company

Strategic Partnership Yields Multi-Year, Multi-Million Dollar Deployment of Next-Generation Customer Acquisition and Analytics Platform, Powered by the Netezza Performance Server(R) (NPS(R)) System

FRAMINGHAM, Mass. and WAKEFIELD, Mass., Oct. 29, 2004 -- Netezza Corporation and Epsilon, a leading relationship marketing provider, announced today that they are enabling one of the world's top five financial institutions to implement a next-generation acquisition marketing database to gain real-time insight into customer behavior. The customer acquisition and analytics platform will be built and hosted by Epsilon and powered by the Netezza Performance Server data warehouse appliance. The leading financial services provider will use the solution to support multiple business units, including consumer credit card, small business and home equity.

Working together, Netezza and Epsilon offer data-intensive organizations an unparalleled solution for quickly and comprehensively analyzing terabytes of data. Companies can leverage this solution to implement marketing campaigns and strategies that lead to long term and profitable customer relationships. This provides a particularly strong advantage in the highly competitive financial services industry where customer loyalty is paramount to success.

Since early 2003, Epsilon has been leveraging the NPS system to dramatically lower its processing times on multi-terabyte databases for its customers across numerous industries. The NPS system allows Epsilon to analyze terabytes of detailed data 10 to 50 times faster than any other solution on the market, while consolidating its datamarts and lowering overall total cost of ownership.

"This win further validates Epsilon's ability to enhance marketing strategies for large database marketers that deliver revenue growth through customer acquisition, cross-sell and loyalty marketing," said Michael Iaccarino, president and chief executive officer, Epsilon. "The solution that we deliver in concert with Netezza provides greater performance, flexibility and data access for planning, deploying and optimizing integrated marketing programs."

"The financial industry is experiencing an enormous growth in data, especially as more and more consumers turn to online resources to conduct banking transactions," said Jit Saxena, co-founder and CEO of Netezza Corp. "The NPS system is built specifically for this challenge. It empowers organizations to get more value out of those transactions by fully analyzing historical data to identify trends and patterns. With the ability to gain valuable insight into consumer behavior, organizations can make better, more informed business decisions."

About Netezza Corporation

Netezza is a fast-growing provider of enterprise-class data warehouse appliances that deliver breakthrough performance and ease-of-use at a fraction of the cost of traditional data warehouses. The Netezza Performance Server(R) (NPS(R)) system enables Fortune 1000 customers with terabytes of dynamic, detailed data to dramatically simplify even the most complex Business Intelligence (BI) initiatives. By architecturally integrating database, server and storage within a single appliance, the NPS system delivers 10 to 50 times the performance at half the cost of existing systems. Customers who have recognized the performance benefits of Netezza's approach include AT&T Wireless, CNET Networks, Epsilon, Orange UK, Premier, Inc., Shoppers Drug Mart Corporation and The TJX Companies. Founded in 2000 and based in Framingham, Mass., the Company has raised more than $53M from leading venture capital firms, including Matrix Partners, Charles River Ventures, Battery Ventures, Orange Ventures and Sequoia Capital. For more information about Netezza, please visit www.netezza.com.

About Epsilon

Epsilon is a leading relationship marketing company that helps clients create measurable business results through integrated marketing services. Epsilon is committed to maximizing the value, growth and loyalty of clients' customer and prospect portfolio through core services including data analysis, multi-channel direct communications and database marketing. Epsilon services enable clients to build enduring customer relationships by identifying marketing opportunities and creating actionable customer insight. Founded in 1969, Epsilon maintains offices in Boston, Dallas, St. Louis and Washington, D.C.

For more information on Epsilon see www.epsilon.com.



Netezza Corp.
Virginia Lux, 508-665-6800
vlux@netezza.com

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