U.S. mobile device management market banks on explosion of enterprise mobility for growth, finds Frost & Sullivan
MOUNTAIN VIEW, Calif., Nov. 8, 2012 /PRNewswire/ -- The rapid penetration of smartphones and tablets in enterprises, along with the workforce's demands for remote access to corporate data at all times, has rendered organizations in the United States vulnerable to operational, compliance, and security challenges. With diverse operating platforms and the fast-emerging "bring-your-own-device" (BYOD) trend, companies are increasingly opting for dedicated mobile device management (MDM) solutions to provide access to corporate resources in a secure and scalable manner. New analysis from Frost & Sullivan (http://www.wireless.frost.com), U.S. Mobile Device Management (MDM) Market, finds that the market earned revenues of more than $178.6 million in 2011 and estimates this to reach $712.4 million in 2018.
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On the back of benefits such as higher productivity, efficient business operations, and real-time collaboration with customers, partners and suppliers, the enterprise mobility segment in the U.S. has grown swiftly. This has fostered demand for MDM platforms, as they can facilitate, monitor, and secure devices, content, and applications.
"Product capabilities, costs, quality, and timeliness of service are the four major factors consumers look for in MDM solutions," said Frost & Sullivan Principal Analyst Vikrant Gandhi. "These solutions work best when they are in line with the corporate policies and structure of the organization."
Frost & Sullivan's research indicates that companies prefer comprehensive MDM systems that can help manage different types of devices – including iOS, Android, BlackBerry, Windows Mobile and Windows Phone. Therefore, point solutions such as enterprise application management or device remediation may not be successful in the long run.
The biggest challenge lies in managing corporate- and individual-liable mobile devices in a cost-effective, secure, and scalable manner. While enterprises cannot impose extremely restrictive policies for personally liable devices, they also must not compromise security.
"Therefore, a middle-ground is crucial," said Gandhi. "Businesses that successfully leverage mobility to manage the shift to an all-virtual corporate environment will drive greater efficiency and operational advantages over their peers."
It is imperative to address the challenges in MDM now, as the absence of a well-defined strategy may hurt future prospects.
The U.S. Mobile Device Management (MDM) Market analysis is part of the Mobile & Wireless Communications Growth Partnership Services program, which also includes research in the following areas: U.S. Mobile Advertising and Search Markets, U.S. Mobile Wallet Markets, U.S. Premium Mobile Downloadable Content and Applications Markets, and U.S. Smartphone Application Storefront Markets. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
About Frost & Sullivan
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