Early adopter millennials spend 14 percent more time on mobile devices, Experian Marketing Services
NEW YORK, March 14, 2013 /PRNewswire/ -- The generation of 18- to 34-year-olds, known as Millennials, are an increasingly influential group that impacts many aspects of the American lifestyle, including fashion, technology and entertainment, according to the upcoming 2013 Digital Marketer Report from Experian Marketing Services. The report looks at key segments of the consumer landscape, including millennials, who provide a major opportunity for marketers to reach consumers via mobile. Millennials spend 14 percent more time engaged with their mobile devices in an average week than their generational peers.
The report provides a comprehensive overview of consumer trends and outlines many tactics to target early adopter millennials. Almost one-quarter (24 percent) of millennials have a college degree, 34 percent are married, and more than half (60 percent) own a home. They have an average discretionary spend of $11,317 annually.
"Brands and marketers are taking notice of millennials and the fact that they communicate and behave differently than other generations," said Bill Tancer , general manager of global research for Experian Marketing Services. "Marketers increasingly understand that they need innovative marketing programs in order to engage this important segment of the population."
Early adopter millennials
Marketers trying to reach this group can look at the types of Websites driving millennials to online retailers in order to understand other sites that would be effective partners, advertising outlets and content providers:
There is a major opportunity to reach early adopter millennials via mobile, as they spend 14 percent more time engaged with their mobile devices in an average week than their generational peers. Early adopter millennials are 20 percent more likely to use a tablet and 32 percent more likely to IM/chat than the average millennial. Other top activities include reading media, listening to music and email.
For more insights on millennials and other key consumer segments, preorder the 2013 Digital Marketer Report.
About Experian Marketing Services
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
SOURCE Experian Marketing Services
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