The Big Data Conference reveals latest Nemertes research results and announces Chicago-based speakers from Fermilab and Sears

Launch Event in Chicago Positioned to Help Attendees Find Real, Transformational Value from Big Data

SAN FRANCISCO, Sept. 5, 2013 /PRNewswire/ -- Today, The Big Data Conference, produced by UBM Tech, released the results of a survey conducted in partnership with Nemertes Research, showing nearly 60% of companies with Big Data initiatives are seeing transformative changes. Furthermore, organizations overwhelmingly perceive value in Big Data investments, and believe they are prepared to leverage Big Data's benefits.  These findings will help shape the conference program, which focuses on how to extract business value and capitalize on the boom in Big Data. The Big Data Conference is happening October 22-23 in Chicago's McCormick Place and will be co-located with Cloud Connect Chicago.  For more information visit:

The joint survey polled over 350 IT professionals and the following top-line results were found:

Key findings:

  • 39% of survey respondents have Big Data initiatives, or will have by year's end.
  • Another 13% percent are planning Big Data initiatives in 2014.

Of those that have current initiatives:

  • 70% have demonstrated business value such as higher revenues, lowered operating costs and improved customer retention from Big Data initiatives.
  • 57% have driven substantial strategic shifts with Big Data.
  • 80% are bringing existing strategic database vendors (chiefly IBM, Microsoft, and Oracle) forward as strategic partners for Big Data, even though most are also using open source solutions.
  • More than 70% are using open source tools, often with commercial services or add-ons wrapped around them from newer Big Data vendors (such as Cloudera, 10gen and Tableau).

"Big Data is far from overhyped," said Johna Till Johnson, President & Founder, Nemertes Research & Conference Co-Chair.  "Our research indicates that the majority of organizations consider Big Data initiatives key to their abilities to innovate and drive value.  Nemertes is excited to partner with The Big Data Conference to provide a forum in which end-users, vendors, and scientific research organizations can engage with, and learn from, one another. "

Partnering with Nemertes Research, the leading research-advisory and strategic-consulting firm specializing in analyzing and quantifying the business value of emerging technologies, The Big Data Conference will incorporate recent research findings into the conference program to delve deep into the transformational value of Big Data and provide two days of comprehensive content. Attendees will learn about new business models and how to use Big Data to shape and determine the future of their businesses with key insights from leading speakers from the likes of Chicago-based Fermilab, McKinsey, Oracle, Sears, Vanguard and Weather Channel, to name a few.

"The Big Data Conference is uniquely focused on the impact of Big Data on the commercial world and bringing the practical application of Big Data techniques to life," said Steve Wylie, General Manager of The Big Data Conference. "We'll be hearing from a range of Big Data users who will go beyond just examining the tools and technologies to look at funding and organizational models, best practices and partnership innovation—helping companies harness the capabilities of Big Data."

The Big Data Conference is a critical event for marketing professionals and executives in other lines of business, technology executives including CIOs and CTOs, enterprise architects, and data warehousing professionals tasked with the responsibility of capitalizing on the Big Data opportunity. The Big Data Conference is a global brand and its sister event, The Big Data Show, takes place annually in London each spring.

To download the full research report, visit the Cloud Connect Digital Library
Follow The Big Data Conference on Twitter @thebigdataconf #bigdataconf
Like The Big Data Conference on Facebook

About the Survey
The survey was fielded by Nemertes Research during July and August of 2013.  Results represent more than 350 IT professionals across 18 verticals.

About The Big Data Conference
The Big Data Conference is a global event series and the only conference of its kind designed to help business and technology executives understand and capitalize on the big data movement to shape and determine the future of business. Part of UBM Tech's family of global brands, The Big Data Conference is the leading big data event driving the next-generation of business practice worldwide. The Big Data Show is a sister event happening annually in the UK in the Spring. The flagship US event is scheduled for October 22-23, 2013 at the McCormick Place in Chicago, Illinois. For more information visit

About UBM Tech
UBM Tech is a global media business that brings together the world's technology industry through live events and online properties.  Its community-focused media and events provide expertly curated content along with user-generated content and peer-to-peer engagement opportunities through its proprietary, award-winning DeusM community platform. UBM Tech's brands include EE Times, Interop, Black Hat, InformationWeek, Game Developers Conference, CRN, and DesignCon. The company's products include research, education, training, and data services that accelerate decision making for technology buyers.  UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.


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