SAN MATEO, Calif., Sept. 30, 2013 /PRNewswire/ -- Empowering business users to find insights in their data even faster, Datameer today announced the public availability of Datameer Smart Analytics, an optional data mining add-on for Datameer 3.0. Extending the self-service functionality of its data integration, analytics and visualization application for Hadoop, Smart Analytics let non-technical users apply popular data mining algorithms to find patterns and explore relationships in their data. A free trial of Datameer 3.0 with Smart Analytics is available at http://www.datameer.com/Datameer-trial.html.

Data Mining for the Masses

Prior to Smart Analytics, businesses usually required a data scientist for data mining on Hadoop. Now, using an instant, interactive visual preview, business users simply drag-and-drop different data attributes to interactively explore patterns, determine relationships and even build recommendations. Specifically:

• Clustering automatically groups data by identifying and measuring similarities in the data.
• The Decision Tree automatically identifies and weights the different combinations of data attributes that lead to a user-defined desired outcome.
• Column Dependency compares data attribute combinations and visually indicates the strength of each attribute's correlation with the others.
• The Recommendation function calculates how likely it is a person will be interested in something based on historical data from similar users.

"Big Data offers the opportunity to improve the care and precision of interactions with voters," said Jay Kujak, Director of Information and Technology at FLS Connect. "Breaking down the barriers to insight and engaging with individuals in the most meaningful way possible is significantly enhanced via the suite of tools Datameer offers to our business users. Specifically, the new Smart Analytics capabilities in Datameer means that, with just a few clicks and without a data scientist, we can easily identify groupings, relationships and patterns to allow us to decide and act on communications and outreach." 

"Nobody has time to wait for a data scientist to implement, test and deploy complex data mining algorithms," said Stefan Groschupf, CEO of Datameer. "Smart Analytics marries the power of Hadoop with automatic, self-service data mining so that business users get the answers they need and data scientists can focus on more complex problems."

"One of the challenges companies face to get the most value from Hadoop is the lack of dedicated applications that empower analysts and knowledge workers to use data to get more insight," said Tony Cosentino, VP & Research Director for Ventana Research. "Datameer is addressing the opportunity with Datameer 3.0 and the new Smart Analytics functionality, which helps analysts do advanced analytics on Hadoop without requiring a data scientist."

About Datameer

Datameer's Big Data analytics application for Hadoop ensures the fastest time to discovering insights in any data. Anyone can use Datameer's wizard-based data integration, iterative point-and-click analytics, and drag-and-drop visualizations to find the insights that matter to drive their business forward. Founded by Hadoop veterans in 2009, Datameer scales from a laptop to thousands of nodes and is available for all major Hadoop distributions. Datameer is based in San Mateo, Calif. For more information on Datameer, please visit www.datameer.com

SOURCE Datameer