AT&T to pilot new International location-based service to help companies prevent fraud
DALLAS, June 5, 2014 /PRNewswire/ -- AT&T plans to pilot a new service that arms companies with the ability to confirm the location of participating customers who opt-in to advanced protection against fraud when they travel internationally. With this service, AT&T is adding a new capability to its Location Information Services portfolio, which helps businesses make financial and mobile transactions safer and easier for AT&T mobile subscribers.
AT&T plans to make the new Location Information Services capability available in more than 150 countries. The company will begin a pilot this summer, and expects to deploy the service to enterprise customers later this year.
The Nilson Report, a financial industry trade publication, shows the cost of global payment card fraud grew by 10.2 percent in 2013 to reach $12.42 billion1. The top challenge in controlling international fraud last year was verification of customer identity, reports Javelin Strategy & Research.2
The new Location Information Services capability, which is enabled through an application program interface (API), can proactively notify companies when their customers who opt-in for the service arrive in a new country. For example-
"Companies want to get ahead of customer expectations, offer new ways to solve challenges and differentiate from their competitors," said Laura Merling, Vice President of Business Digital Experience, AT&T. "Our new Location Information Services API does that by allowing enterprises to provide an extra layer of credit card security, keep track of valuable assets, and enhance a traveler's experience with timely local information."
The new Location Information Services capability allows businesses to access AT&T network data to locate a participating user's device to authenticate that users' location, helping to protect against potential fraud. This new capability builds on AT&T's Mobile Identity API Toolkit, which launched in December 2013. The Mobile Identity API Toolkit helps make mobile transactions safer by allowing businesses to authenticate the identities of AT&T subscribers on the AT&T network.
For a full list of AT&T's Location Information Services portfolio, visit www.att.com/locationbasedservices. To apply for access to the service, businesses should contact their account representative or send an email to enterpriseAPIs@att.com.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
Cautionary Language Concerning Forward-Looking Statements
Reliability: Based on 3d party data regarding nationwide carriers' 4G LTE. LTE is a trademark of ETSI. 4G LTE not available everywhere.
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/aboutus or follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.
1 "Global Card Fraud Losses Reach $11.27 Billion", The Nilson Report, Issue 1023, August 2013
2 2013 Identity Fraud Report: Data Breaches Become a Treasure Trove for Fraudsters, Javelin Strategy & Research, February 2013.
SOURCE AT&T Inc.
|DSS Home | About Us | Contact Us | Site Index | Subscribe | What's New|
|Copyright © 1995-2021 by D. J. Power (see his home page). DSSResources.COMsm was maintained by Daniel J. Power. See disclaimer and privacy statement.|