Big data or is it smart data?

LONDON, September 25, 2014 /PRNewswire/ -- Big data is a buzz word which is taking most, if not all, organisations by storm. Now becoming a critical part of the language used by Heads of Customer in particular with regards to customer acquisition, retention and loyalty strategies.

But is big data the right term? Surely all data is critical as data is data after all! So Smart (not big) Data is the way forward, but does anyone truly know the power of smart data?

According to the latest research from the Customer Management Exchange Network, more than 2.5 quintillion bytes of data are created every day through a range of activities including social media posts, transactions, smart phones, digital videos and audio recording. Organisations are seeing exponential growth in the amount of data managed with an expected increase of 76% within the next 12-18 months.

These are staggering figures, but to really understand where data insight and analytics is heading we firstly need to understand what challenges are being facing and where investment are being prioritised by those responsible for data.

To understand this and the future of customer insight and analytics an exclusive survey featuring the thoughts of Data Analytics, Customer Insight, Marketing and Big Data executives has been collated into a complimentary infographic 'Investing in the future' which is free to download:

Focusing on who is ACTUALLY responsible for developing strategies for customer insight, data analytics and Big Data, why they gather and analyse customer data, what solutions & technologies they are investing in and critically what is standing in the way of these investments!

The issues highlighted by the infographic, including the critical challenges being faced by customer insight and data analytics leaders, will be discussed in greater detail at the Customer Insight & Analytics Exchange: Utilising Big Data (26 - 28 January, 2015, London, UK).

The event is an invitation only meeting for 60 Global & Regional Director of Data Analytics, Marketing, BI, Customer and Customer Insight to meet, network, discuss and benchmark against some of the biggest customer experience players and brands.

The list of attendees reads like a who's who of the insight and analytics world including leading brands such as; HSBC, eBay, Santander, The Economist,, British Gas, and Microsoft, to name just a few.

Roberta Romano, Research Director for the Customer Management Exchange Network, comments: "Big Data Analytics is revolutionising the way in which businesses are analysing data. The changing big data landscape makes it both an exciting and challenging area to be involved in. That's why the forums we host are tailored specifically for our delegates, with only strategic leaders from the world's most influential organisations invited to attend. This has already led to an unprecedented response for the January meeting, and needless to say we're very excited for what the event has in store."

For more information or to request your invitation to attend the Customer Insight & Analytics Exchange: Utilising Big Data (26 - 28 January, 2015, London, UK) visit


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