MicroStrategy customer Sennheiser wins best practices award from the Business Application Research Center (BARC)

Leading Germany-Based Audio Provider Sennheiser Is One of Two Best Practices Award Winners for 2014

TYSONS CORNER, Va., Jan. 6, 2015 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise software platforms, today announced its customer Sennheiser, a leading privately-held audio company with headquarters in Wedemark, Germany, is the recipient of the German-based Business Application Research Center (BARC) Best Practices award in the "mid-sized enterprise" category. Sennheiser electronic GmbH & Co. KG is a private German audio company specializing in the design and production of a wide range of both consumer and high fidelity products, including microphones, headphones, telephony accessories, and avionics headsets for consumer, professional, and business applications.

In 2006, Sennheiser chose MicroStrategy to develop its enterprise reporting applications to analyze its products, sales, and financial performance. Today, Sennheiser has a robust enterprise performance management system that allows its executives to track strategic key performance indicators (KPIs) in order to drive overall performance. Sennheiser employees rely on the MicroStrategy Analytics Platform™ to quickly and easily explore interactive visualizations that are fed by valuable additional operational KPIs to more effectively monitor operations across procurement, warehouse and stock management, distribution, and sales, as well as uncover insight with key customer accounts. Sennheiser relies on MicroStrategy Mobile™ to give its sales representatives in the field the ability to combine visualizations of critical KPIs with geographic insight as it relates to their region and view this insight on their iPad devices.

"MicroStrategy was instrumental in giving Sennheiser's employees the self-service, ease-of-use, and flexibility we needed to efficiently access customer insight, while empowering our Business Intelligence Competency Center with the security controls and governance mechanisms necessary to protect our corporate data and ensure that the insight uncovered by our employees was and continues to be one trusted version of the truth. Moreover, the write-back functionality to the database by using transactional services is providing additional possibilities for us," said Frank Weissberg, Manager BICC at Sennheiser. "We are happy to collaborate with a strong partner like MicroStrategy and are thrilled with this award."

"Members of the BARC jury were wowed with Sennheiser's enterprise analytics deployment that empowers the entire organization to access and react to critical KPIs across the enterprise in order to drive performance," said Dr. Carsten Bange, Director of BARC. "Sennheiser's enterprise analytics strategy demonstrates a high degree of sophistication. This cutting-edge deployment underscores the vital role that an agile analytics environment plays in supporting its broad user community with a user-friendly analytics and mobile solution."

"We are thrilled to learn that Sennheiser has won BARC's 2014 best practices award," said Paul Zolfaghari, President, MicroStrategy Incorporated. "The trust our customers place on us to deliver a proven analytics and mobile solution to advance their businesses is not lost on us. This prestigious award is a testament to Sennheiser's exemplary use of MicroStrategy's enterprise technology, and further demonstrates that organizations that do business with our company can realize the full potential of our software and solutions."

About the "Best Practices Award Business Intelligence and Analytics" The annual BARC awards recognize projects that have distinguished themselves by their economic benefits and best methods and implementation practices. This recognition is awarded jointly by a high-caliber jury of experts from practice and research in the "mid-sized" and "large enterprise" categories. Assessment criteria include the technology used, the editorial concept, a recognizable user orientation, the cost-benefit ratio, and created innovations. Companies must make clear in their application why their business intelligence project could achieve high business benefits and quantifiable and qualitative results.

About Sennheiser

The Sennheiser Group based in Wedemark near Hanover, Germany, was founded in 1945 and has gone on to become a leading manufacturer of microphones, headphones and wireless transmission systems. Sales in 2013 totaled 590.4 million euros. Sennheiser employs more than 2,500 staff worldwide and operates plants in Germany, Ireland and the USA. The company has a worldwide network of subsidiaries in France, Great Britain, Belgium, the Netherlands, Switzerland and Liechtenstein, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Australia and New Zealand, Canada, Mexico, and the USA. It also has long-established trading partners in other countries. Georg Neumann GmbH, Berlin, a maker of studio microphones and monitor speakers, and Sennheiser Communications A/S, a joint venture making headsets for PCs, offices and call centers, are also part of the Sennheiser Group. More up-to-date information about Sennheiser is available on the internet at

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. The Company's mission is to provide the most flexible, powerful, scalable, and user-friendly analytics and identity management platforms, offered either on premises or in the cloud.

The MicroStrategy Analytics Platform™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight via reports, dashboards, ad-hoc advanced analytics, and powerful data visualizations. MicroStrategy Mobile™ extends that platform to enable organizations to rapidly build information-rich applications that combine multimedia, transactions, analytics, and custom workflows, delivered on mobile devices. The MicroStrategy Identity Platform™ (branded as MicroStrategy Usher™) provides organizations the ability to develop a secure mobile app for identity and credentials. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.

MicroStrategy, MicroStrategy Analytics Platform, MicroStrategy Mobile, MicroStrategy Identity Platform, and MicroStrategy Usher are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.


SOURCE MicroStrategy Incorporated


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