from DSSResources.comTeradata Global Survey: 90 percent of marketers say individualized marketing is the futureATLANTA, Jan. 28, 2015 /PRNewswire/ -- Teradata Corp. (NYSE: TDC), the big data analytics and marketing applications company, today published the Teradata 2015 Global Data-Driven Marketing Survey, an international study into trends surrounding data-driven marketing adoption and enterprise business value. The new study is a sequel to similar research Teradata Marketing Applications conducted in mid-2013, and reveals dramatic shifts since that time in how companies and marketers are deriving business value from data, integrated marketing platforms, and customer-centric data-driven marketing strategies. The 28-page survey and accompanying infographic are available at no cost from the Teradata website and contain valuable information that will benefit marketers and C-suite decision makers alike. Key findings of the Teradata 2015 Global Data-Driven Marketing Survey include: HAVING INDIVIDUALIZED INSIGHT IS INCREASINGLY IMPORTANT TO MARKETERS
ONLY INTEGRATED MARKETING PLATFORMS CAN DELIVER THE INDIVIDUALIZED INSIGHTS AND OMNI-CHANNEL EXPERIENCE MARKETERS WANT
BRINGING MARKETING AND TECHNOLOGY TOGETHER IS NOW A STRATEGIC PRIORITY
"It is clear from these survey results that the future of marketing is all about meeting the expectations of the individual consumer. Today, more than anything else, marketers want access to trustworthy, individualized insights based on credible data, so the expectations of every customer can be known, respected and met on a personal level," said Darryl McDonald, president, Teradata Marketing Applications. "Today's digital marketing platforms make this possible. We encourage marketers throughout the world to implement and improve their data-driven marketing strategies to create business value through individualized insights." Teradata's research was conducted in late 2014 by Forbes Insights, which surveyed 1,506 marketers in enterprises around the world, across all industries. The report is available at no cost via the Teradata website. RELATED RESOURCES
About Teradata Teradata (NYSE: TDC) helps companies get more value from data than any other company. Teradata's leading portfolio of big data analytic solutions, integrated marketing applications, and services can help organizations gain a sustainable competitive advantage with data. Visit teradata.com. Teradata and the Teradata logo are trademarks or registered trademarks of Teradata Corporation and/or its affiliates in the U.S. and worldwide. SOURCE Teradata Corp. RELATED LINKS http://www.teradata.com |