Big Data: Worth the Energy?

TeleTech's eNewsletter Explores How to Turn Customer Data into Actionable Insights

DENVER, July 9, 2015 /PRNewswire/ -- According to Gartner, 85 percent of Fortune 500 companies are ill prepared to handle customer data.[1] And many are wondering, is investing in Big Data really worth it?

There are a multitude of operational and technological obstacles that companies must overcome before they will recognize the benefits of Big Data. These challenges include disconnected data silos, competing priorities, and a fragmented view of a customer's interactions with a brand.

This month, TeleTech's Dialogue eNewsletter takes a close look at how companies can turn mountains of data into actionable insights that drive growth.

The July issue includes:

A look at how companies can overcome internal obstacles to generate solid business results.
An examination of how to ensure that your customer analytics support the fundamental building blocks of growth and prosperity.
A story about how a leading insurer used marketing analytics to drive acquisition costs down 60 percent.
An exploration of how analytics can help you differentiate your brand across every customer touch point.
A review of how analytics and customer experience can align to reveal undiscovered innovation in data strategy.
An infographic that illustrates the Big Data predictions and trends that can help business leaders shape their strategies and budgets in 2016.

The Dialogue eNewsletter is published 12 times a year and has been designed to inspire customer experience excellence. Each issue contains the best customer-centric thought leadership and in-depth research articles. Click here to subscribe.

ABOUT TELETECH

TeleTech (NASDAQ: TTEC) is a leading global provider of customer experience, engagement and growth solutions. Founded in 1982, the Company helps its clients acquire, retain and grow profitable customer relationships. Using customer-centric strategy, technology, processes and operations, TeleTech partners with business leadership across marketing, sales and customer care to design and deliver a simple, more human customer experience across every interaction channel. Servicing over 80 countries, TeleTech's 44,000 employees live by a set of customer-focused values that guide relationships with clients, their customers, and each other. To learn more about how TeleTech is bringing humanity to the customer experience visit TeleTech.com.

[1] Gartner

SOURCE TeleTech Holdings, Inc.

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