from DSSResources.com

BYU wins 2015 Adobe Analytics Challenge

On Friday, November 6, 2015, six student teams from four universities competed for prizes at the 14th Adobe Analytics Challenge (AAC), an annual analytics-focused case competition hosted by Adobe.

According to the Adobe blog, "This year Adobe partnered with Starwood Hotels, one of the leading hotel and leisure companies in the world with more than 1,200 properties in some 100 countries. In the past, the competition has focused on analyzing website data, but this year the students were given the challenge of analyzing mobile data from Starwood’s popular SPG app. The students were tasked with analyzing the booking, account management, and on-property experience within the app and providing meaningful optimization recommendations to Starwood."

"After the teams were given a couple of hours of training on Adobe Analytics, they had just over two weeks to analyze the data and build a 10-minute presentation with their findings and recommendations for Starwood. More than 120 teams submitted presentations, and 24 teams were selected to present their presentations via Adobe Connect in a semifinal round. From these teams, six finalists were chosen from BYU (x2), Kellogg (x2), Michigan, and UCLA to present in-person at the Adobe Lehi campus on Friday, Nov. 6.'

"This year’s judging panel included two judges from Starwood: Jennifer Yacenda (Director, Channel Intelligence & Digital Analytics) and Drew Howard (Mobile Product Manager). In addition, we had an Adobe partner, Joe Christopher, VP Analytics at Blast AM on the panel. To round out the judging panel, we had two judges from Adobe: Nate Smith (Sr. Product Marketing Manager) and Michael Halbrook (Sr. Consulting Manager)."

For the past two years, a team from Kellogg had won the AAC. This year, BYU’s Three Points Analytics team comprised of Robert Haws, Jacob Honsvick, and Hoon Song won the challenge and captured the $15,000 top prize "by creating a data story that resonated with the judges."

For further information see:

http://blogs.adobe.com/digitalmarketing/analytics/byu-reclaims-top-15k-prize-at-2015-adobe-analytics-challenge/

http://adobeanalyticschallenge.com/



DSS Home |  About Us |  Contact Us |  Site Index |  Subscribe | What's New
Please Tell 
Your Friends about DSSResources.COM Copyright © 1995-2021 by D. J. Power (see his home page). DSSResources.COMsm was maintained by Daniel J. Power. See disclaimer and privacy statement.