Moneyball's Billy Beane joins keynote speaker lineup at Bronto Summit 2016

Oakland Athletics Executive VP to Inspire Commerce Marketers with Transformative, Data-Driven Philosophy

DURHAM, N.C., Dec. 11, 2015 /PRNewswire/ -- Bronto Software, the leader in commerce marketing automation and a NetSuite (NYSE: N) company, today announced another marquee keynote speaker for its Bronto Summit 2016 – Moneyball's Billy Beane.

Beane was the inspiration for the Oscar-nominated film, "Moneyball" and an innovator among both the baseball and business communities for helping to revolutionize the way Major League Baseball (MLB) teams choose and manage players. After his MLB playing career, Beane became the General Manager of the Oakland Athletics and was recently promoted to Executive Vice President of Baseball Operations. Using a statistical methodology to assemble successful player lineups, he transformed the team into a six-time, division-winning franchise with one of the smallest payrolls in the league. At Bronto Summit 2016, Beane will share how he forever helped change professional baseball with data and analytics. His perspective will inspire attendees as they navigate the shift from a creative-driven strategy to a data-driven one.

Attendees will gain actionable insight from Beane into using available data as the stepping stone to become catalysts for change within their own companies and the industry. Beane will also share ideas for implementing a similar manner of winning management and leadership within their own organizations, including how to identify undervalued assets, develop a competitive edge and create long-term success with data analytics.

"As change in the marketing industry accelerates, it's important that commerce marketers understand and use data to improve commerce marketing initiatives and customer interactions," said Joe Colopy, CEO of Bronto Software. "Billy Beane's perspective on how data can transform the industry will give our Summit attendees the information they need to 'Moneyball' their own commerce marketing efforts."

Bronto Summit 2016 will take place March 14-17 at the Eden Roc Miami Beach Resort. Registration includes keynote presentations, general sessions, breakout tracks and evening events. To find out more about Bronto Summit 2016 or to register to attend, visit

About Bronto Software

Bronto Software, a NetSuite (NYSE: N) company, provides a cloud-based commerce marketing automation platform to mid-market and enterprise organizations worldwide. Bronto is the number one ranked email marketing provider to the Internet Retailer Top 1000, with a client roster of leading brands, including Timex, Samsonite, Lucky Brand, Theory, Vince Camuto and Christopher & Banks. The Bronto Marketing Platform is deeply integrated with commerce platforms, such as NetSuite, Magento, Demandware and MarketLive. The company is headquartered in Durham, NC, with additional offices in London, Sydney, New York and Los Angeles. For more information, visit

SOURCE Bronto Software


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