Revenue Science enters 2005 with major client wins; Autobytel Inc., Bolt, Morningstar, and Smart Money sign on

NEW YORK, NY, Jan. 6, 2005 -- Revenue Science, Inc., the leading provider of behavioral targeting for online advertising, announced today that it has signed four premium, national-reach Web sites as new customers for its behavioral targeting services. The new offering by these clients will enable Fortune 1000 brand advertisers who are focused on running large campaigns to benefit from the best possible audiences for everything from youth interests to investing, automotive and entertainment. The new clients are the latest evidence of Revenue Science's leadership position and they include:

-- Autobytel Inc. Network, the most visited automotive network on the Internet and the 68th most visited property overall *. The company, which is the leading online car buying and research resource for consumers, is also a leading provider of customer management relationship tools and services for the automotive industry;

* ComScore Media Metrix, November 2004 Place after overall

-- Bolt Media, a leading online destination for teens and young adults that Fortune 1000 brands including Nike, Warner Brothers, Johnson & Johnson and Coca-Cola use to reach its highly-desirable 14-24 year-old audience and build awareness through the site's growing community of more than 4 million unique monthly users;

--, a Web site for investors with more than 3 million registered members, that is a leading provider of independent investment research; and

--, a joint venture of Dow Jones & Company, Inc. and the Hearst Corporation, Inc. and a leader in online financial publishing with an audience of affluent, educated professionals.

Revenue Science added more than 22 tier-one Web publishers to its roster in 2004 and works regularly with leading agencies and top advertisers to deliver over 53 percent more targeted impressions than its nearest competitor.

"Being selected by such a prestigious roster of companies from a diverse group of industries is a resounding endorsement of our leadership position in the market. These new customers demonstrate Revenue Science's behavioral targeting service as the best solution for large, premium publishers to help their most critical advertisers migrate their brand campaign dollars online with confidence," Revenue Science president and CEO Bill Gossman said.

Gossman also remarked on the company's growing reputation as the behavioral targeting provider of choice among endemic (i.e., content-specific) Web publishers. "Endemic sites have incredibly rich data on their customers," he said. "At Revenue Science, we leverage our audience intelligence to help these clients turn the value of their audience into an actionable asset they can deliver to advertisers."

Focus on Brand Advertising

Revenue Science has distinguished itself among behavioral targeting services firms by delivering audiences for large brand campaigns to Fortune 1000 companies--including more than 80 percent of the top national brand advertisers--enabling them to bring offline ad dollars online through premium Web publishers with national reach.

About Revenue Science, Inc.

Revenue Science, Inc. is the leading provider of behaviorally targeted audiences for Web advertising. Revenue Science delivers the highest-quality audiences with the most effective reach, increasing revenue for publishers and efficiency for advertisers. The company makes behavioral targeting easy with Audience Search technology to enable custom campaigns on the fly, powerful inventory management tools, performance-based pricing that eliminates risk and the RAMP(TM) full-service methodology. Clients are leading Web publishers including,, Financial,,,, The Wall Street Journal Online at,,, and Washingtonpost.Newsweek Interactive. Fortune 500 advertisers in the technology, telecommunications, healthcare, travel, and finance industries use behavioral targeting from Revenue Science. For more information, visit

Stanton Crenshaw Communications
Michael Kassin, 212-780-1900 x528

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