ProClarity recognizes excellence in business intelligence with announcement of award finalists

Awards Acknowledge Outstanding Application of Analytic Technology and Innovative Business Solutions

BOISE, Idaho, Jan. 20, 2005 -- ProClarity Corporation, a leading provider of analytic application technology for the enterprise, today announced the finalists for the ProClarity Customer and Partner Awards which recognize the outstanding application of business intelligence (BI) solutions based on the ProClarity(R) Analytic Platform and the innovative resolution of complex business challenges. Winners of the ProClarity Customer and Partner Awards will be recognized at the Spring 2005 Understanding conference on February 7th in Sun Valley, Idaho.

"Companies around the world are increasingly investing resources in business intelligence initiatives to improve operational performance, yet many organizations struggle to successfully apply technology to resolve complex business challenges," said Jamie Cooper, Vice President of Corporate Marketing for ProClarity. "The nominated organizations have demonstrated the innovative application of ProClarity analytic technology which has resulted in tremendous operational improvements and enhanced competitive positioning. We're proud to recognize these businesses for their BI success and look forward to honoring the award winners at Understanding in Sun Valley."

The following companies have been nominated as finalists for the ProClarity Customer Award:

-- Raymond James Financial for the creative use of technology in financial services and large scale web-based BI solution

-- Hewlett-Packard for the most innovative use of new technology; real-time call center management through Live Server application

-- Jack in the Box for outstanding market basket analysis, customer affinity application and store optimization solution

"ProClarity's technology has enabled us to successfully empower our financial advisors and corporate management with a system that provides intuitive analytic views needed to better understand their business and make well-informed, strategic decisions," said Carole Torreano, Raymond James vice president of Information Technology. "We're very proud to be recognized by ProClarity for our BI initiative. Their solution has helped provide our financial advisors with the timely, reliable information that is critical in the investment and financial planning process."

ProClarity Partner and OEM organizations have also been recognized for their extraordinary channel support in delivering effective BI solutions. ProClarity Partner finalists include iStrategy Consulting, Hitachi Consulting, Doublestar, Inc., Eclipsys, Manhattan Associates, Inc. and Epicor.

"The flexibility of the ProClarity Analytic Platform enables us to provide robust technology solutions for clients in a variety of industries," said Mark Max, Managing Partner for iStrategy Consulting. "We're happy to be nominated for the ProClarity Partner award and will continue to utilize their world-class analytic technology to meet the business intelligence needs of our customers."

Understanding conferences are held annually in both North America and Europe to promote successful business intelligence applications through the open exchange of proven best practices. Complete conference, registration and travel information is available at:

About ProClarity Corporation

ProClarity Corporation's industry-leading application development platform allows organizations to build sophisticated, custom analytic solutions that enable decision makers to make more insightful choices faster. These solutions, based on business processes and decision-making workflows, dramatically speed the decision-making process through the use of innovative real-time analytic technologies, patented visualizations, web-like navigation and powerful calculations that transform information into individual understanding. Headquartered in Boise, Idaho, ProClarity has regional sales and services offices throughout North America, Europe and Asia-Pacific. Founded in 1995, ProClarity supports more than 2,000 customers globally including AT&T, Barnes & Noble, Ericsson, Hewlett-Packard, The Home Depot, Pennzoil QuakerState, Reckitt Benckiser, Roche, Siemens, USDA, Verizon and Wells Fargo. To learn more, visit or call +1 208.344.1630.

ProClarity is a registered trademark, and the ProClarity logo is a trademark, of ProClarity Corporation. Other marks referenced herein are the service marks, trademarks, or registered trademarks of their respective manufacturers.

Jason Blumberg, 208-319-2269

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