NetReflector announces VantagePoint; Powerful online analytics provide enterprise users with actionable customer intelligence for better-informed business decisions

SEATTLE, WA, Jan. 31, 2005 -- NetReflector, Inc., a provider of industry-leading customer feedback solutions, today introduces VantagePoint(TM), a fully hosted online feedback software solution built on Microsoft's .Net platform. Enterprises today want to understand the attitudes and behaviors leading to customer satisfaction. Specifically designed to address the complex research needs of business owners at medium to large companies, VantagePoint offers Analyzer, a powerful online analytical module that provides actionable customer intelligence at the click of a mouse. With real-time customer insights, users can now make faster, more accurate business decisions that enhance profitability. Capabilities include advanced cross-tab tables, trend and key driver charts, multiple data export formats, text search, and calculated fields.

Whether used as self service or integrated with CRM, contact center, business intelligence, and campaign management applications for ongoing automated programs, VantagePoint features a very intuitive UI for enhanced ease-of-use and productivity.

"Competitive edge is all about predicting customer behavior," explains Villette Nolon, CEO of NetReflector. "VantagePoint's sophisticated online analytics give companies insights into what their customers think in real time, so they remain agile in responding to ever-changing customer attitudes, and increase customer loyalty for enhanced business results."

"We were looking for an enterprise-level online solution that we could integrate into our customer loyalty measurement programs," comments Richard Castellano, chief customer officer for Omega Management Group Corporation, a Chelmsford, MA-based company that designs and implements loyalty management strategy programs. "After evaluating the market, we selected NetReflector because they were able to provide us with the most robust online reporting and analysis tool in the marketplace. Furthermore, NetReflector was able to provide the flexibility and customization that our customers were requesting of us."

"Enterprises today face two main issues: the underutilization of huge amounts of customer data, and the lack of effective metrics to make accurate strategic decisions," comments Esteban Kolsky, research director at Gartner. "To deliver value to both customer and business, customer intelligence needs to be actionable, so companies can respond to customer preferences, encourage retention and referrals, and ultimately increase profitability."


In addition to standard, easy-to-use survey design and management, VantagePoint offers Analyzer:

Advanced Cross-Tab Tables

Create an unlimited number of cross-tabs from multiple variables and chart customer intelligence in various styles.

Line/Trend Chart

Display trends in data over time and understand the real impact and performance of your programs.

Key Driver Chart

Quickly determine the real key drivers of satisfaction and display them in a quadrant format.

Data Export Formats

Export data as Microsoft Office-compatible objects into Excel, PowerPoint or Word for executive-level presentation.

Text Search

Easily search for matching text strings in verbatims.

Interactive Analysis & Reporting

Dynamically build and change report styles while viewing live data.

Calculated Fields

Easily generate various calculated fields, including segment groupings and performance indexes (satisfaction, loyalty ...).

In the coming months, NetReflector's product development efforts will continue to focus on enhancing VantagePoint's online analysis and reporting capabilities.

Pricing and Availability

VantagePoint is available as of January 31st, 2005. For pricing, call 1-877-823-5337 (North America) or (+44) 1635-556406 (Europe).

About NetReflector

NetReflector helps corporations improve their global business processes by assessing the satisfaction and loyalty of their audiences anywhere in the world, in real time. NetReflector is a global, privately owned company with worldwide headquarters in Seattle, WA, and offices in Newbury, UK, and Moscow, Russia. Visit our Web site at or call 1-877-823-5337 (North America) or (+44) 1635-556406 (Europe).

Muriel Guilbert, 206-973-5448

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