The Wall Street Journal Online now offers desktop news alerts

AT&T Is First To Advertise on This Service That Delivers Breaking News to Users' Computer Screens as It Happens.

NEW YORK, NY, March 10, 2005 -- The Wall Street Journal Online at, the largest paid subscription news site on the Web, today announced the launch of Desktop News Alerts, a service that delivers alerts on major business and world news, the markets and technology to users' computer screens within minutes of major news events.

The Online Journal also announced that AT&T, the world's networking company, recently started advertising on this new service.

The Desktop News Alerts will appear in a small window on users' desktops--much like an instant messaging window--with a link to the Online Journal where subscribers can access full coverage. Users have the option to shut off or "snooze" the alert, if they don't want to be interrupted at that time. Alerts will be sent as major news events happen, such as big mergers, large swings in the stock market or significant world news. The Online Journal will continue to provide breaking-news alerts via e-mail.

"The Online Journal recognizes the importance of keeping our subscribers abreast of breaking news as it happens throughout the day," said Bill Grueskin, managing editor of The Wall Street Journal Online. "The Desktop News Alerts offer them a convenient way to do that."

AT&T's new advertising program with the Online Journal reaches senior level decision makers and by virtue of this exclusive alert sponsorship they insure their message will be associated with a service meant to improve their target audience's ability to be the first to know.

"The Online Journal continues to provide 'out of the box' ideas that improve our advertising's ability to generate results," said Jeff Bauer, media director, AT&T.

Users can sign up for the new Desktop News Alerts at

About The Wall Street Journal Online

The Wall Street Journal Online at, published by Dow Jones & Company (NYSE: DJ;, is the largest paid subscription news site on the Web. Launched in 1996, the Online Journal continues to attract quality subscribers that are at the top of their industries, with 712,000 subscribers world-wide as of Q4, 2004.

The Online Journal provides in-depth business news and financial information 24 hours a day, seven days a week, with insight and analysis, including breaking business and technology news and analysis from around the world. It draws on the Dow Jones network of nearly 1,700 business and financial news staff--the largest network of business and financial journalists in the world. The Online Journal also features exclusive content, including interactive graphics on business and world news, and online-only columns about the automotive industry, technology, personal finance and more.

The Online Journal offers two industry-specific editions: the award-winning Health Industry Edition and the Media & Marketing Edition. The Health Industry Edition offers authoritative analysis, breaking news and commentary from top industry journalists. The Media & Marketing Edition is designed for professionals in the advertising, marketing, entertainment and media industries. Subscribers to both online editions also get access to the full content of the Online Journal.

In 2004, the Online Journal received several honors. The Online Journal was awarded a Codie Award for Best Online Business News Service, and its Health Industry Edition was awarded Best Online Medical Information Service for the second consecutive year. It also received an EPpy Award for Best Internet Business Service over 1 million monthly visitors. Also in 2004, it ranked in the Top 10 of BtoB's Media Power 50, joining The Wall Street Journal, which took the top position for the fifth consecutive year.

The Wall Street Journal Online network includes,,, and

Nicole C. Pyhel
Director, Corporate Communications

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