NEW YORK, NY, April 12, 2005 -- Send Word Now, an emergency notification service has welcomed Pfizer Inc (NYSE: PFE) to its family of customers and is now on call 24/7 to help employees of the world's largest research-based pharmaceutical company stay informed and keep connected, especially during emergencies.

Send Word Now services enable Pfizer, along with other Fortune 1000 companies and large government agencies, to send a single message to hundreds or thousands of employees globally, reaching any and all voice and text devices in minutes. Send Word Now can instantly and simultaneously reach employees where they choose to be reached, through cell phones, work phones, home phones, e-mail, pagers, PDAs, and text messaging devices.

Using Send Word Now's reliable, simplified notification services, key management at Pfizer can verify that an employee is safe or perhaps needs help during an emergency. Pfizer recently used Send Word Now during two major natural disasters: to arrange an emergency executive conference in the wake of the Indian Ocean tsunami; and to cancel an employee meeting during last year's Florida hurricane season.

Michael Dee, manager of the Pfizer Global Security Operations Center uses Send Word Now as a key component of a system that tracks intelligence about the security of the company's physical assets and the safety of its employees. "As soon as our global security team learned of the tsunami, we used Send Word Now to reach our senior team around the world and arranged a conference call within 15 minutes to devise a crisis plan," said Dee. "We sent voice and text messages to all their designated communication devices and received and reviewed responses in real time."

Pfizer also used the Send Word Now service to alert 150 employees scheduled to travel to an internal security conference in Key Biscayne, Florida, when a major hurricane traveling north across the Florida Keys suddenly changed direction and turned toward the area where the conference was to take place.

With one phone call to Send Word Now, Dee delivered voice and text messages to all 150 employees within minutes, informing them that the conference would be postponed. Dee also requested that each employee send a response back to Send Word Now, confirming their whereabouts. All the employees cancelled their flight reservations and avoided the danger of being caught in the hurricane. Send Word Now helped Pfizer save tens of thousands of dollars that weekend -- and perhaps lives.

"Send Word Now helps Pfizer and other customers save time when they really need it. In big emergencies and everyday, our customers know Send Word Now is easy and fast and it does what they expect," said Sanford Cohen, CEO of Send Word Now. "From changing a meeting location or time to managing an office or school closing to setting up a conference call, time-critical notifications can now be handled in a matter of minutes, compared to a phone tree which took hours."

The blackout of 2003 and the events of 9/11 raised awareness among companies nationwide about the importance of quickly reaching their employees -- ideally within the first hour of a crisis -- and then being able to monitor their safety. Founder Sanford Cohen launched Send Word Now in response to 9/11, when he realized how difficult it was to reach people during an emergency situation.

About Send Word Now

SWN Communications Inc, parent of Send Word Now is a leading emergency and routine notification service provider designed to extend public and private sector emergency preparedness, business continuity and contingency planning capabilities. The service allows an account holder to send a message to reach multiple people and their familiar communication devices (i.e. cell, work and home phone numbers, email, pager, and other text messaging devices) at the same time. The mission of the company is to increase the probability that a message is received in a timely manner and a call to action is implemented during critical or routine situation. Leading Fortune 1000 and government agencies depend on Send Word Now. The company is headquartered in New York City.

SWN Communications Inc. is a registered trademark and Send Word Now is a registered trademark of SWN Communications Inc. Other brands and product names are trademarks of their respective owners.

Web site: http://www.sendwordnow.com