Orvis standardizes on Business Objects to increase profitability of its multi-channel retailing operations
SAN JOSE, Calif. & PARIS, France, July 19, 2005 -- Business Objects (Nasdaq:BOBJ)(Euronext Paris ISIN code: FR0004026250 - BOB), the world's leading provider of business intelligence (BI) solutions, today announced that The Orvis Company, the oldest U.S. mail-order company, is replacing its legacy marketing analysis systems with a BI solution from Business Objects. Orvis selected Business Objects as its business intelligence standard over several competing BI vendors, including Cognos and MicroStrategy, citing the performance, flexibility, and ease of use of the Business Objects solution. Exigent Partners, a Business Objects value-added reseller and a key contributor to the successful mid-market initiative for Business Objects, is assisting Orvis with its business intelligence implementation.
Headquartered in Manchester, Vermont, Orvis markets and sells clothing, home furnishings, accessories, and gifts internationally through retail stores, print catalogs, a dealer network, and via the internet at www.orvis.com. Orvis will use Business Objects as the analytics and reporting interface for the company's multi-channel retailing operations. In addition, BusinessObjects(TM) Set Analysis, an analytic engine that helps organizations define, track, and analyze data segments that drive the success of business activities, provides Orvis with the ability to more easily track customer behavior and monitor buying patterns to improve customer loyalty. The segment analysis will also help Orvis in making decisions related to marketing, sales, advertising, and direct mail campaigns.
"We needed a business intelligence solution that was scalable, easy-to-use, and flexible enough to adapt to our ever changing business needs," said John Rogers, director of catalog marketing at The Orvis Co. "Implementing Business Objects will help us increase our customer loyalty by allowing us to learn more about our customer and how to best service their needs. In addition, the solution will enable us to optimize our performance by helping to reduce our marketing and advertising costs while increasing sales."
By standardizing on Business Objects, Orvis will be able to quickly identify and segment key customers, and track their spending habits over time and by geographic region. Sales performance can be analyzed by category, such as holidays or seasons, to see where there is increased demand for certain products. This customer "snapshot" will provide Orvis with a consistent view of the company's overall business performance and help them to optimize their future investments in advertising, e-mail marketing campaigns, and various cross-promotional activities.
"After reviewing solutions from several business intelligence vendors, we felt the solution from Business Objects best met our needs today and well into the future," said Sam Wagar, senior systems analyst with The Orvis Co. "We are working closely with Exigent Partners on our implementation to help ensure that the rollout goes smoothly and that the solution delivers a high return on investment in the shortest period of time."
"It used to be very hard for retailers to analyze their customer data to optimize how they market and sell their products," said Rene Bonvanie, chief marketing officer at Business Objects. "Business Objects is changing that. With our industry-leading business intelligence platform, retailers like Orvis can now quickly and easily analyze their mountains of customer data to improve customer loyalty by making better decisions regarding marketing, advertising, and promotions."
About The Orvis Company
Since 1856, Orvis, the oldest, continuously operated catalog company in the U.S., has fueled the aspirations of the sportsman's life and country lifestyle. The company's international headquarters for mail order, retail and wholesale businesses are located in Manchester, Vt. For more information, call (973) 886-4237, or visit www.orvis.com.
About Exigent Partners
Exigent Partners is an industry leader with singular expertise in providing best-in-class Business Intelligence Solutions using Data Warehousing Technologies. Our seasoned, articulate consultants are passionate about Business Intelligence Solutions and stand at the forefront of a rapidly evolving industry saturated with inexperienced "experts." For more information, call (845) 258-8310, or visit www.exigentpartners.com.
About Business Objects
Business Objects is the world's leading business intelligence (BI) software company. With more than 30,000 customers worldwide, including over 80 percent of the Fortune 500, Business Objects helps organizations gain better insight into their business, improve decision making, and optimize enterprise performance. The company's business intelligence platform, BusinessObjects(TM) XI, offers the BI industry's most advanced and complete platform for reporting, query and analysis, performance management, and data integration. BusinessObjects XI includes Crystal Reports(R), the industry standard for enterprise reporting. Business Objects has built the industry's strongest and most diverse partner community, and also offers consulting and education services to help customers effectively deploy their business intelligence projects.
Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company's stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More information about Business Objects can be found at www.businessobjects.com.
Business Objects and the Business Objects logo, BusinessObjects, WebIntelligence, Crystal Reports, Crystal Enterprise, Crystal Analysis, RapidMarts, and BusinessQuery are trademarks or registered trademarks of Business Objects S.A. or its affiliated companies in the United States and/or other countries. All other names mentioned herein may be trademarks of their respective owners.
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