London, UK, July 20, 2005 --Applix, Inc. (NASDAQ: APLX) a global provider of single platform solutions for Business Performance Management (BPM) and Business Intelligence (BI), today announced that Intec Telecom Systems PLC (LSE:ITL), a leading developer of Operations and Business Support Systems (OSS/BSS) for the communications service provider market, has chosen the TM1 Planning solution.

The TM1 solution will drive real-time analysis of business performance while eliminating errors typically encountered when relying on linked spreadsheets for planning and management tasks. Intec supplies convergent OSS/BSS solutions in five key areas: retail billing, multi-service mediation, service activation, interconnect billing, and dynamic charging. Listed on the London Stock Exchange in 2000, the company has more than 700 installations in 500 customers worldwide.

Tibisay Vera, group management accountant at Intec, said, "Applix TM1 integrates well with our current corporate systems, mainly SAP, and is seamlessly installed with minimal training needed for staff at the coal face. It will streamline Intec's budgeting, forecasting and planning processes in our UK operations."

Martin Richmond-Coggan, VP EMEA at Applix, explained, "Intec's key requirement was for a rapidly installed planning solution that worked well with their SAP solution. According to the OLAP Survey 4: TM1's median implementation time is 2.5 months, the best in the industry, and in the same survey, the product was rated top in achievement of business goals."

TM1 is already used by more than 2,000 companies worldwide to enable financiers, business analysts and management teams to see the current operating position of a business at any point in time. It also enables financial reporting activities to be standardised in order to ensure compliance with more stringent corporate governance legislation.

About Applix, Inc.

Applix (NASDAQ: APLX) is a global provider of Business Intelligence and Business Performance Management solutions. These solutions, based on Applix's TM1 analytics platform, enable the continuous planning, management and monitoring of performance across the financial and operational functions within the enterprise. Applix is a founder of the BPM Standards Group (www.bpmstandardsgroup.org), and has been recognized by numerous industry analyst groups for its technical leadership and vision in the marketplace.

More than 1,900 customers worldwide use TM1 for tight integration with Excel, real-time response, adaptability, and low total cost of ownership. Delivered by Applix and by a global network of partners, TM1-based solutions help customers manage their business performance and respond to the marketplace in real time. Headquartered in Westborough, MA, Applix maintains offices in four countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit www.applix.com.

Notes to Investors:

This news release contains forward-looking statements that involve risks and uncertainties. Forward-looking statements in this document are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements concerning future plans or results are only estimates and actual results could differ materially from expectations. Certain factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company’s Annual Report on Form 10-K for the year ended December 31, 2004 under the heading "Risk Factors" and its most recent Quarterly Report on Form 10-Q under the heading "Factors That May Affect Future Results." The forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release.

©2005 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.