from clicks on profits with BusinessObjects XI

Leading Online Discount Retailer Makes BusinessObjects XI Its Enterprise Business Intelligence Standard

SAN JOSE, Calif. and PARIS, France, Aug. 15, 2005 -- has stocked up on business intelligence to help reduce its stock of inventory and move products more quickly., the popular online discount shopping site, has turned to Business Objects (Nasdaq:BOBJ) (Euronext Paris ISIN code: FR0004026250 - BOB), the world's leading provider of business intelligence (BI) solutions, to get real-time information on what consumers are purchasing, and which marketing campaigns are most effective. has deployed BusinessObjects(TM) XI across the enterprise, including within the finance, merchandizing, marketing, customer service, IT, auctions, and travel departments. is an online leader in selling excess inventory over the Internet. The company has rolled-out BusinessObjects Dashboard Manager XI and BusinessObjects Performance Manager XI to put a dashboard on the desktop of every employee at The dashboard, known as "site stats," gives employees up-to-the-minute details on all key performance indicators, including sales and orders, as well as information on whether a particular marketing campaign is a success. For example, may run ads on various websites for a promotional free delivery offer. Using BusinessObjects Web Intelligence XI, can track the number of people who were redirected to the website, and ultimately see how many sales were generated by the advertisement, as well as the profit from those sales. This helps marketing keep a minute-by-minute pulse on its marketing promotions, and enables them to make immediate adjustments to their own website if certain promotions are not generating expected sales.

"We basically run our business with Business Objects," said Shawn Schwegman, senior vice president of technology at "A hodge-podge of technologies is a recipe for disaster. Standardization is too important and that is why we selected BusinessObjects XI as our enterprise standard. We have rolled-out BusinessObjects XI across the company to make gathering information easier for everyone, as well as to keep our support costs low." stores information in an Oracle production database, and then uses BusinessObjects Data Integrator XI to move it to a Teradata enterprise data warehouse for reporting and analysis. In the next phase of the deployment, will use BusinessObjects XI to gather and act on information pertaining to its auction and travel businesses. Business Objects can unite IT investments and continues to offer the simplicity of the most complete and open suite of BI solutions in the industry for Oracle applications and technology.

"Business Objects helps companies like avoid business ignorance and become leaders in their industry. BusinessObjects XI unlocks the power of information to the employees of and allows them to know their customers even better than before," said Rene Bonvanie, chief marketing officer at Business Objects. "By choosing to standardize on the industry's leading business intelligence platform, not only maximizes product profitability and the effectiveness of its overall marketing campaigns, but also gives users throughout the company a way to see and act on the data that is most important to them."

About, Inc. is an online "closeout" retailer offering discount, brand-name merchandise for sale over the Internet. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory liquidation distribution channel., headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ National Market System and can be found online at

About Business Objects

Business Objects is the world's leading business intelligence (BI) software company. With more than 30,000 customers worldwide, including over 80 percent of the Fortune 500, Business Objects helps organizations gain better insight into their business, improve decision making, and optimize enterprise performance. The company's business intelligence platform, BusinessObjects(TM) XI, offers the BI industry's most complete and trusted platform for reporting, query and analysis, performance management, and data integration. BusinessObjects XI includes Crystal Reports(R), the industry standard for enterprise reporting. Business Objects has also built the industry's strongest and most diverse partner community, and the company offers consulting and education services to help customers effectively deploy their business intelligence projects.

Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company's stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More information about Business Objects can be found at

Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, statements regarding the features, capabilities, and benefits of the technology, and such other risks identified in our Form 10-K for the year ended December 31, 2004, and all our subsequent filings with the Securities and Exchange Commission, which contain and identify important factors that could cause the actual results to differ materially from those contained in our projections or forward-looking statements.

Business Objects and the Business Objects logo, BusinessObjects, WebIntelligence, Crystal Reports, Crystal Enterprise, Crystal Analysis, RapidMarts, and BusinessQuery are trademarks or registered trademarks of Business Objects S.A. or its affiliated companies in the United States and/or other countries. All other names mentioned herein may be trademarks of their respective owners.

Business Objects
Sherry Lowe, 408-953-6038
Eastwick Communications
Erin McCabe, 650-480-4016 

DSS Home |  About Us |  Contact Us |  Site Index |  Subscribe | What's New
Please Tell 
Your Friends about DSSResources.COM Copyright © 1995-2021 by D. J. Power (see his home page). DSSResources.COMsm was maintained by Daniel J. Power. See disclaimer and privacy statement.