ADVERTISING EXPENSE = (PRODUCT A SALES/TOTAL CORPORATION PRODUCT A SALES) * ADVERTISING EXPENSE FOR PRODUCT A FOR BUSINESS UNIT XYZ
Here, Advertising is from the Measures dimension wherever it intersects with other dimensions (e.g., Business Unit, Product), but Product A Sales is more specific; it is Sales from the Measures dimension restricted to the Product A member from the Product dimension. The Advertising Expense to be shared is the Advertising Expense for Product A spent by Business Unit XYZ that the business units which have non-zero sales of Product A agreed to share. These references to several dimensions within the same rule make it a Cross-Dimensional Formula.
from OLAP Glossary, 1995
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