To change the dimensional orientation of a report or page display. For example, rotating may consist of swapping the rows and columns, or moving one of the row dimensions into the column dimension, or swapping an off-spreadsheet dimension with one of the dimensions in the page display (either to become one of the new rows or columns), etc. A specific example of the first case would be taking a report that has Time across (the columns) and Products down (the rows) and rotating it into a report that has Product across and Time down. An example of the second case would be to change a report which has Measures and Products down and Time across into a report with Measures down and Time over Products across. An example of the third case would be taking a report that has Time across and Product down and changing it into a report that has Time across and Geography down.
from OLAP Glossary, 1995