MicroStrategy announces enhanced support for data mining services

First BI Platform Vendor to Support the New Data Mining Standard, PMML 4.0

MCLEAN, Va., July 7, 2009 -- MicroStrategy Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today announced that it has enhanced its predictive analytics capabilities with support for the newest version of the data mining industry's leading standard, PMML 4.0.

The Predictive Model Markup Language (PMML) standard is developed by Data Mining Group (DMG), an independent consortium of over two dozen leading technology companies, including MicroStrategy. The PMML standard describes how predictive models work and it makes the models easy to share across the organization for improved decision-making. This XML-based standard makes the integration of data mining models between MicroStrategy and other data mining applications possible.

Data mining is an organic part of the MicroStrategy architecture that enables users to discover hidden patterns and predictive information in the data through standard enterprise reports and dashboards. While BI provides deep insight into historical data, data mining uses this information to help companies forecast future events. With MicroStrategy, users can easily deploy complex data mining models and include the results of these models in a variety of BI applications, such as call center analyses, customer relationship management, and financial budgeting and forecasting.

An active member of DMG since 2004, MicroStrategy has provided guidance and leadership to set the PMML standard and continues to maintain its support for open platform standards, cross-vendor interoperability, and high data integrity. Along with existing data mining models, MicroStrategy 9 includes new capabilities, such as the Time Series model, which is used to forecast results along a given timeline, and the Association Rules model, which is helpful for discovering relationships in databases and recommending products that customers are most likely to purchase.

Companies use MicroStrategy and PMML for a wide range of predictive applications:

** A leading office supply company devised customer retention strategies using predictive PMML models and MicroStrategy to analyze customer attrition information to identify customers most likely to defect and the reasons why.

** A major magazine publisher developed data mining models to predict subscription volume and circulation changes, and to manage marketing campaigns to attract new subscribers.

** A European mobile telecom company identified its most valuable customers and high potential new customers by feeding customer history into MicroStrategy-based PMML models.

** A large shipping and logistics company maximized profits by using PMML models to score revenue opportunities and MicroStrategy to access model input data and present model results.

"MicroStrategy is committed to innovations in advanced analytics for our customers, and we are pleased to have been actively involved in defining the standards for the release of PMML 4.0 and to be the first BI platform vendor to support it," said Sanju Bansal, MicroStrategy COO. "Through our support of open standards like PMML, MicroStrategy provides its customers with the flexibility to deploy advanced analytics throughout the enterprise to gain valuable insight into key business areas, including customer segmentation, sales forecasts, churn analysis, and market-basket analysis."

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at

MicroStrategy, MicroStrategy 9, and MicroStrategy Business Intelligence Platform are trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

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    MicroStrategy Incorporated
    (703) 770-1646

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