REDWOOD CITY, Calif., Dec. 13, 2004 -- Informatica Corporation (Nasdaq: INFA), a leading provider of data integration software, today announced that Wells' Dairy, maker of the extensive line of dairy products under the Blue Bunny(R) brand, has successfully standardized on the Informatica PowerCenter data integration platform. By providing employees with instant access to consolidated sales information, Informatica software has helped this market-leading dairy processor to increase the effectiveness of its national sales force and enhance customer service.

"In the battle for retailer shelf space, our Informatica-powered solution is proving to be an important competitive weapon -- giving us the ability to analyze up-to-date sales data in new and different ways and get answers almost instantly," said David Hair, IS applications manager at Wells' Dairy. "Rather than build a complex, hand-coded data warehouse, Informatica's engine-based approach allowed us to save development time, so that we were able to rapidly and cost-effectively deploy an easy-to-use data integration platform for widespread business insight."

With Informatica's data integration platform and reporting software, Wells' Dairy has integrated information from its promotion-evaluation and sales-forecasting systems to provide field employees and corporate sales staff with customizable dashboards, predefined reports and ad-hoc analysis capabilities. With this in hand, they can track sales daily across hundreds of products, compare current with historical sales, and drill down into dollar and unit sales data by customer or customer group, and by time period.

"Wells' Dairy is a progressive and technically advanced market leader in a highly competitive industry," said John Entenmann, executive vice president of corporate strategy and marketing at Informatica. "This company is a great example of a mid-sized manufacturing operation leveraging large volumes of consolidated data to further its competitive advantage by driving new sales and better tailoring its promotions to address customers' needs."

Founded in 1913, Wells' Dairy is the largest family-owned and managed dairy processor in the United States. Today, more than 500 Blue Bunny-branded products, including ice cream, frozen novelties, and fresh yogurt can be found across the United States and several other countries. For more information, visit http://www.bluebunny.com.

About Informatica

Informatica Corporation is a leading provider of data integration software. Using Informatica products, companies can access, integrate, visualize, and audit their enterprise information assets to help improve business performance, increase customer profitability, streamline supply chain operations and proactively manage regulatory compliance. More than 2,100 companies worldwide rely on Informatica for their end-to-end enterprise data integration needs. For more information, call 650-385-5000 (800-970-1179 in the U.S.), or visit http://www.informatica.com.

Note: Informatica and PowerCenter are registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

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