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Data-based decision making

a broad concept that prescribes an ongoing process of collecting and analyzing different types of data to aid in making fact-based routine and non-routine decisions. Use of diverse data types from a variety of sources. Quantitative data is balanced with “softer” data that is more descriptive in nature.

from Power, D. J. and C. Heavin, Data-based Decision Making and Digital Transformation, New York: Business Expert Press, 2018, ISBN-13: 978-1-63157-658-4 (paperback) at URL https://www.businessexpertpress.com/books/data-based-decision-making-and-digital-transformation/

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