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Teradata 2014 PARTNERS Conference expands to reach data-driven business professionals worldwide

Annual event marks the epicenter of a mega billion-dollar marketplace

NASHVILLE — Teradata Corp. (NYSE: TDC), the analytic data platforms, marketing applications and services company, is expanding the Teradata 2014 PARTNERS Conference and Expo set for October 19-23 at the Gaylord Opryland Convention Center in Nashville, Tennessee. The PARTNERS conference is the largest gathering of its kind in North America. The scope of the event is expanding in 2014 to include data professionals in every role. Over 200 sessions will feature trendsetting practices in delivering business value through big data analytics, marketing applications, and data science. Teradata will also make news headlines during the event, announcing new products, showcasing insights and webcasting continuously from a virtual News Desk.

"Our annual forum is expanding its outreach beyond IT – to become the global category-leading conference for the world’s data-driven professionals," said Alan Chow, the conference Chair, tech innovator who developed the original Teradata database file system and leader of Teradata Cloud Platform Operations. "It’s a valuable experience, dedicated to sharing very cool and useful insight for IT, of course, but also for analysts, marketers, executives, data scientists and even students. The event attracts a fast-growing network of data-driven illuminati; a smart society of pragmatic visionaries, thought leaders, informed data activists, futurists and freethinking Teradata radicals in search of more business bang for the byte."

The Teradata conference marks the epicenter of what experts have declared is a hot marketplace. According to a recent Forbes roundup of big data trends, A.T. Kearney forecasts global spending on big data hardware, software and services will grow at a compound annual growth rate of 30 percent through 2018, reaching a total market value of $114 billion. Analytics and marketing applications are also growing into billion-dollar business fields, where top IT analysts have positioned Teradata as a leader, making PARTNERS the place to be for insight into these trending, newsworthy markets.

This year Teradata is offering a Virtual Conference package, which extends the event to a broader global audience using digital and 3D technology for social interaction. The virtual event will run Monday through Wednesday and offer attendees live streaming sessions, accessible from computer, tablet, or smart phone. Participants on site and on line can watch select sessions and use the network to chat, participate in Q&A sessions, view demos and more. "We’ll also have a Virtual News Desk," said Chow. "The News Desk anchors will interview attendees and special guests as the conference rolls along, which will further enhance the insights, fun and breaking news from the event."

The Teradata conference mission, Chow said, is to discover and communicate how the power of data can be applied to business, improve lives, and advance global society as a whole. One of the hallmarks of the PARTNERS conference is the customer presentations. This year’s line up includes data professionals from global organizations including eBay, Netflix, AT&T, the American Cancer Society, RBC, Lloyd’s Banking Group, DELTA Airlines, Sirius XM Radio and more of the biggest global names in retail, telecommunications, entertainment, finance, healthcare and manufacturing.

The Monday keynote is Dr. Peter Diamandis, Chairman and CEO of XPRIZE, and co-founder of the Singularity University along with Dr. Ray Kurzweil. Diamandis will cover the rapid growth of key exponential technologies that empower individuals and companies -- including artificial intelligence, robotics, biotechnology, synthetic biology, embedded networks, nanotechnology, materials and human machine interfaces.

Wednesday’s keynote is Herman Edwards, ESPN Sports Analyst and former NFL Coach, one of the most informed analysts on television today. Edwards co-authored the book You Play to Win the Game: Leadership Lessons for Success On and Off the Field.

"I‘ve been a participant at Teradata conferences for years, and this is definitely not for technologists only – it’s about smart people using smart technology to create tangible business value," said Kathy Koontz with Nationwide Insurance, who is the 2014 PARTNERS Steering Committee President and a featured speaker on Monday. "It’s a four-year course in big data analytics packed into five exciting days. And you meet so many truly brilliant and engaging people."

In addition, the steering committee is inviting all socially conscious attendees to join in for a pre-event DataDive, October 16-17. Participants can sign up to collaborate with the brightest minds in the Teradata world to analyze, visualize, and mashup the most cutting-edge data, benefitting a group of excellent non-profits. Charities will be determined prior to the special event, to be led by DataKind founder Jake Porway.

The PARTNERS Expo is expected to attract thousands of followers from companies in every industry and 70 countries. A wide array of exhibits from Teradata and its partners will include those from diamond event sponsors IBM, MicroStrategy, SAS, Tableau, and TIBCO. In addition to many customer presentations, top business and technology analysts and university thought leaders will also lead sessions. The academic dimension at PARTNERS also includes a college student competition on “Solving Business Issues with Big Data and Analytics,” and networking opportunities with companies seeking to expand their talent pool in integrated marketing management, data integration and big data analytics.

In surveys, 95 percent of attendees believe that attending PARTNERS was time well spent. For details, click here to visit the PARTNERS 2014 web site.

About Teradata

Teradata (NYSE: TDC), a global leader in analytic data platforms, marketing applications, and consulting services, helps organizations become more competitive by increasing the value of their data and customer relationships. Visit teradata.com for details.
Teradata and the Teradata logo are trademarks or registered trademarks of Teradata Corporation and/or its affiliates in the U.S. and worldwide.

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