Decision Support News
D. J. Power, Editor
August 16, 2020 Vol. 21, No. 17

Inaugural newsletter issue was May 10, 2000, this is issue 527.

In this issue

1) What is the Amazon working backwards approach?
2) Recent Decision Support News Headlines
3) Upcoming Decision Support Conferences/Call for Papers

1) What is the Amazon working backwards approach?

by Daniel J. Power

Jeff Bezos, Amazon CEO, has had great success since the Amazon e-tailing website launched on July 16, 1995 as an Internet bookseller. Bezos pushes innovation and a Day 1 mentality. One process tool that Amazon managers use is called "working backwards" (WB). Using WB seems to encourage more successful innovation. The approach has become formalized, but the idea is simple: start product development with a vision of the final product and then work backwards to make that vision a reality. Goal or vision-driven behavior is not a new concept. It seems that managers at Amazon have added a few process twists that seem to work.

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2) Recent Decision Support Headlines

08/12/2020 Webinar on IT transformation: Roadmap to a modern analytics platform. Check release.

08/12/2020 Tableau 2020.3 adds external write to database, enhanced administrator tools. Check release.

3) Upcoming Decision Support Conferences

1. ICIS 2020 is Going Virtual on December 13-16, 2020, with pre-ICIS events beginning on December 12. Check the website at URL

2. Call for articles Journal of Business Analytics, an official journal of the Operational Research Society. The journal serves the emerging and rapidly growing community of business analytics both in academia and industry. Check


Order Daniel Power and Ciara Heavin's book: Decision Support, Analytics, and Business Intelligence, Third Edition, Click here

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New book: Power, D. and C. Heavin, Data-Based Decision Making And Digital Transformation, Business Expert Press, 2018 at URL Click here. EBook Price $19.95, Print Price $34.95, In Stock June 10, 2018.

Power & Heavin (2018) argue "Digital disruption is accelerating. Implementing a successful digital transformation strategy requires that senior managers make trade-off decisions to reinvent a business. Equally important all decision makers must learn to ask the right questions, use data and computer support in decision making, and increase their knowledge and skills. Creating a data-centric culture and rewarding data-based decision making leads to successful digital transformation."


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